A campaign led by Red Lima Milenaria is seeking UNESCO recognition for pre-colonial sites in the Peruvian capital. Today, more than 600 archaeological sites remain in Lima, a metropolis of 11 million people. The citizens' campaign seeks to improve conservation conditions and public awareness of the sites that resisted European colonization by promoting the nomination of a selection of structures for inscription on UNESCO's World Heritage List. The public campaign was recently launched to gather citizen support and establish partnerships with organizations working in heritage and related fields, in order to prepare the framework for a formal nomination to be submitted by the Peruvian state. The initiative coincides with reconstruction movements in the continent responding to socioeconomic inequality and structural historical injustices, raising questions about the very definition of heritage.

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Its iconic existence was part of our collective memory of the city.

[I remember that as a child, riding in the car, looking at this building with its Coca-Cola sign was a sort of fascination. Beyond enjoying the eye-catching, circular red sign, it was the proportions and form of this peculiar building that welcomed you diagonally, like an embrace at the corner of this part of the city. Indeed, its scale was welcoming. Everything was lower in the Lima of yesteryear, and this was one of the tallest buildings. It could be glimpsed from afar, and for me personally, it was the sign that I was back home; since, despite being located in San Isidro, it crowned the border corner of Lince, my home. Thus, this building was always a threshold for me. I have no measure to define the size of this emotional urban void.]