Z_Lab is a design group to create a place and space based communication with region and reflects the individual's desire and will. We must achieve a balance of individual aspirations and regional universality in terms of the design and regional identity. In this instance we create a new experience for staying out through space and personalized lifestyle brand. We would like to contribute to give a new experience for many people beyond the geographic boundaries based on the place and space. So that our results can be created with a private transfer to local and sustainable value for the future to create a positive business model based on the person and region. This is the vision and mission of Z_Lab.