Office: TOMO DESIGN | ArchDaily

MASONPRINCE Flagship Store / TOMO DESIGN

Andreas Luco — Wed, 23 Apr 2025 00:00:00 +0000

Embracing the structural beauty of contemporary architecture, the design of MASONPRINCE Shenzhen envisions a sudden 'ignition' of dormant energy, bluring the lines between retro sports and workspace. For the first time, the store's facade design reflects an avant-garde spirit rooted in simplicity and purity while forging a dialogue between the architectural space and the brand's "Classless Fashion Collective" concept, with exposed granite cladding harmonizing effortlessly with the architectural textures of UpperHills.

MASONPRINCE Store / TOMO DESIGN

Collin Chen — Mon, 17 Apr 2023 01:00:00 +0000

At the Dongshankou area in Guangzhou, a rendezvous for stylish young people, an old Western-style house marked with the year "1931" magically resonated with the vintage DNA of MASONPRINCE as if under the influence of an irreversible universal power, and thus became the location of the brand's first brick-and-mortar store. The vintage sports style of MASONPRINCE starkly contrasts with the futuristic style of THE GOD PRACTICE, which meanwhile creates a special visual sense. How to present such a fashion philosophy in the store space was a key consideration of the project. TOMO Design worked with MASONPRINCE to bring new experiences by creating a narrative with an interrupted timeline, incorporating a design language that "transcends the present", and building a work scenario of "MP Studio" in the space. With an avant-garde perspective and via a unique medium, the design creates a dialogue between the past and the future. It connects the brand's classless concept with space, brings out unbounded dynamics, and showcases a multi-dimensional time-space realm of the MASONPRINCE universe. Blurring the boundaries of time, it is related to the past, the plausible realm of the future. 1931 on the reversed timeline represents the urban location where the MP store sits, while 2023 on the forward timeline indicates a contrast of the same urban location at a different time point. The design presents the urban interface of the same place at both time points.

HEYTEA LAB, Shenzhen OCT Harbor Store / TOMO DESIGN

Collin Chen — Wed, 05 Feb 2020 22:00:00 +0000

The improvement of consumption and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is accelerating its entry into a new era of consumption. Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for TOMO DESIGN in the design of Shenzhen Heytea Lab.