JetBlue Airways T5 at JFK / Rockwell Group with Gensler

Christopher Henry — Tue, 22 Mar 2011 00:00:00 +0000

Rockwell Group worked with JetBlue to re-think the airline’s brand concept and to re-imagine the T5 marketplace – a triangular retail and dining area where all three concourses will meet. JetBlue believed that the marketplace was the one area in its new terminal where it could fully exhibit its “JetBlue-ness.” In response, Rockwell Group expanded JetBlue’s brand concept by equating “JetBlue-ness” with “New York-ness” and created a marketplace interior concept that is bold, celebratory and affirmatively New York.

Office: Rockwell Group with Gensler | ArchDaily

JetBlue Airways T5 at JFK / Rockwell Group with Gensler