ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Sun, 26 Apr 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/797306/new-master-plan-will-catalyze-downtown-milwaukees-dynamic-transformation Sun, 16 Oct 2016 16:00:00 +0000 Alyssa Wu https://www.archdaily.com/797306/new-master-plan-will-catalyze-downtown-milwaukees-dynamic-transformation R2 Companies and Gensler have teamed up to revitalize the Milwaukee Post Office building and convert it into a mixed-use destination with retail and an activated riverfront arcade. The master plan aims to transform the brutalist building, which is one of Milwaukee's largest and most iconic, by carefully considering the existing site and accordingly defining an identity for Milwaukee's downtown.

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