ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Sun, 12 Jul 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/1066183/tur-house-ooiio-architecture Mon, 06 Jul 2026 17:47:00 +0000 Paula Pintos https://www.archdaily.com/1066183/tur-house-ooiio-architecture In contrast to standardization and alignment, there is customization. The current trend in the construction market is dragging us toward a world of industrialized and repetitive solutions. Large developers bring to market homes "for everyone," finished with neutral and unexpressive materials. This supposedly broadens their buyer pool, based on the principle of offering a standard product that can be sold quickly and hassle-free.

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