Office: NiiiZ Design Lab | ArchDaily

Reebok Flagship Store / NiiiZ Design Lab

Hana Abdel — Sun, 23 Jul 2023 02:00:00 +0000

Sportswear is on the trend ever since the popularity of sports from tennis to golf began. In addition, functional clothes such as gorp-core-look are combined into daily fashion, the item goes beyond the concept of sportswear and are incorporated into fashion item and are gaining popularity among the public through collaboration with luxury and overseas brand.

SM KwangYa@Seoul Concept Store / NiiiZ Design Lab

Hana Abdel — Sat, 14 Jan 2023 02:00:00 +0000

In the marketing field, the term/concept of ‘Universe’ is on trend. The term ‘Universe’ refers to a marketing technique by setting up a brand-new virtual world where one believes there is a certain set of elements and backgrounds unique to one brand, and through such a concept, one can connect deeply and actively with the consumer. Due to the pandemic, COVID has instigated quick evolution of the creation of concepts such as virtual reality, and metaverse in all types of brands such as F&B and Fashion. SM has been seeking to present such a concept and has launched ‘KYWANGYA’, a universe that connects with international fans and is further portraying different stories supported by SM.

PAN AM Flagship Store / NiiiZ Design Lab

Hana Abdel — Mon, 19 Sep 2022 00:00:00 +0000

Seongsu-dong is definitely one of the hot spots in Korea these days. Previously, Seongsu-dong was filled with manufacturing shops, including printing shops, hand-crafted shoe shops, and the leather industry. Presenting the past and present in harmony, it has a unique and distinctive culture, unlike any other place, now attracting the MZ generation.