ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Wed, 13 May 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/800744/ad-classics-space-needle-john-graham-and-company Wed, 07 Dec 2016 04:00:00 +0000 Luke Fiederer https://www.archdaily.com/800744/ad-classics-space-needle-john-graham-and-company The opening of the Century 21 Exposition on April 21, 1962 transformed the image of Seattle and the American Northwest in the eyes of the world. The region, which had been known until that point more for its natural resources than as a cultural capital, established a new reputation as a center of emergent technologies and aerospace design. This new identity was embodied by the centerpiece of the exposition: the Space Needle, a slender assemblage of steel and reinforced concrete which became—and remains—Seattle’s most iconic landmark.[1]

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