Brand Center of Ugan Concept / Jiangjiu Architecture

Collin Chen — Wed, 31 Oct 2018 00:00:00 +0000

As a wooden floor brand, Ugan Concept has met a designing aporia with huge amounts of wood available: how to construct “a space of wood quality” instead of “a wooden” space, making “the quality of wood” a state and an atmosphere rather than “a material” and “functions of the material”? It’s like being in the forest, we would not concern about trees in a materialized way; instead, we will have self-perception aroused by the integrity generalized by the surroundings in which trees grow: the sense of smells, the touch of winds, the spots of lights, the distance of sounds and so on. The perception won’t come from anywhere else. We may call it “the experience of forest-quality”.

Office: Jiangjiu Architecture | ArchDaily

Brand Center of Ugan Concept / Jiangjiu Architecture