Office: Informal Design | ArchDaily

Healing pets / Informal Design

Valeria Silva — Sun, 13 Jul 2025 17:00:00 +0000

The project is situated within West Lane Cultural and Creative Park—formerly a toy factory nestled in an old industrial neighborhood in Xiaoshan District, Hangzhou. Through conceiving a comprehensive brand design solution for the client healing pets, Informal Design aims to create a destination for pet lovers, fostering a warm human-pet community that counteracts the alienation often felt in urban life. The goal is to cultivate a new lifestyle for urban residents and their pets, promoting mutual growth among individuals, dogs, and the bond between humans and their pets.

gogoland Pet Community / Informal Design

Valeria Silva — Thu, 21 Dec 2023 02:00:00 +0000

Located in the Wild Island Community of Huizhou, gogoland is a pet-friendly public social space brimming with a sense of history brought by the architecture and an inviting vibe. Its unique location in the neighborhood has played a crucial role in establishing the brand. Through thoughtful design approaches, Informal Design has integrated human-pet bonding with the surrounding natural environment, resulting in a natural social space themed as a pet paradise.

NOWSEE Store / Informal Design

July Shao — Fri, 20 Oct 2023 01:00:00 +0000

Future city - A proposal for community commerce and life. As the times and city landscape keep evolving, our consumption activities tend to be more diversified. The project is a response to CR Land’s vision of creating new-style property scale centers that highlight both community commerce and living experience. Delving into the local cultural context, community experience, and dwelling spaces of Huizhou, Informal Design activated a community space in this second-tier city by breaking away from conventional commercial design. Combined with an innovative property sales center, NOWSEE is conceived as a platform for experiencing future community life. With the intention to redefine the commercial value of community space, Informal Design delivered integrated solutions for site selection, branding, architectural renovation, space, and VI design, and even for future operation management and supply chain. This gave birth to NOWSEE, a brand-new community-based commercial space. Located beside the sales center of Park View Mansion - a residential community developed by CR Land in Huizhou City, NOWSEE assumes some functions of the property sales center and is an important commercial destination in the community in the long term.

Yanho Restaurant / Informal Design

Collin Chen — Sat, 02 Apr 2022 02:00:00 +0000

Seasons. Feel the beauty of the four seasons in WILD ISLAND. Located in the WILD ISLAND Cultural Community of Huizhou, Yanho Kitchen and Bistro is a restaurant that restores the flavors of the four seasons with simple ingredients and natural space. The Cultural Community that has reshaped the original architecture for more than 20 years, is inspired by the sense of the four seasons, and delicately integrates the natural light with the local architecture. The architectural texture full of time imprints tells the birth story of Yanho Kitchen and Bistro.