Nicola Formichetti New York Store / Gage Clemenceau Architects

Daniel Sánchez — Fri, 05 Apr 2013 00:00:00 +0000

Typically, fashion environments are defined by a rather restrained minimalism that focuses the attention only on the clothing– for the obvious reason of only selling clothes. In our collaboration with Nicola Formichetti, we rewrote this equation and produced a new genre of experimental space that not only showcased, but magnified the impact of his fashion designs into a new form of immersive environment that fused the very genetics of architecture and fashion. Such combinations of artistic disciplines have historic roots in the 19th century German term Gesamtkunstwerk, which describes mixing the more traditional “arts” of music, sculpture, painting, etc. We updated this ambition with new materials, new technologies, and new visual effects that have only recently become available and combined them with what is perhaps the most popular and increasingly important of the contemporary arts today– fashion. With shows such as the Alexander McQueen exhibition, Savage Beauty, at the venerable Metropolitan Museum of Art in New York City, the associations between high art and fashion have never been stronger.

Office: Gage Clemenceau Architects | ArchDaily

Nicola Formichetti New York Store / Gage Clemenceau Architects