ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Tue, 12 May 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/471198/tetra-pack-headquarters-berdichevsky-cherny-arquitectos-atelierb-arquitectos Thu, 30 Jan 2014 01:00:00 +0000 Daniel Sánchez https://www.archdaily.com/471198/tetra-pack-headquarters-berdichevsky-cherny-arquitectos-atelierb-arquitectos The architecture of office buildings is what we call 'hard architecture ", due to the need to address fixed standards, maximum performance, efficiency, capacity for emblematising, institutional presence, constructive rationality, flexibility, identity. It usually happens that the strategic goal of recognition and differentiation from marketing and corporate image 'soften' the architectural discourse with decorative resources.

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