ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Fri, 18 Sep 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/776710/why-nl-architects-plus-bels-winning-proposal-for-hamburgs-st-pauli-wont-win-you-over-with-glossy-renders Sun, 08 Nov 2015 09:30:00 +0000 Vladimir Gintoff https://www.archdaily.com/776710/why-nl-architects-plus-bels-winning-proposal-for-hamburgs-st-pauli-wont-win-you-over-with-glossy-renders After the Bolsheviks secured power in Russia in the late 1910s and eventually created the Soviet Union in 1922, one of the first orders of business was a new campaign, Novyi bit (new everyday life), which sought to advance many of the most hallowed causes of their newly minted socialism. The initiative’s great success came from the bold designs of Constructivist artists such as Alexander Rodchenko, Vladimir Mayakovsky, and Lyubov Popova. Using a high-contrast visual language and a combination of words and symbols, the graphics were arresting and comprehensible in a post-tsarist country that was largely illiterate, and became some of the most recognizable examples of twentieth century graphics and political propaganda.

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