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    <title>Tag: virtual-reality | ArchDaily</title>
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        <![CDATA[The Continued Relevance of Models in Architecture's Digital Era]]>
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      <link>https://www.archdaily.com/en/1021794/the-continued-relevance-of-models-in-architectures-digital-era</link>
      <pubDate>Fri, 18 Oct 2024 04:00:00 +0000</pubDate>
      <dc:creator>Diogo Borges Ferreira</dc:creator>
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        <![CDATA[<p>For centuries, <a href="https://www.archdaily.com/tag/models">models</a> have been central to <a href="https://www.archdaily.com/tag/architectural-design">architectural design</a>, providing architects with a tangible way to explore ideas, test concepts, and communicate their vision. From the <a href="https://www.archdaily.com/tag/renaissance">Renaissance</a> to <a href="https://www.archdaily.com/tag/modernism">Modernism</a>, models have been instrumental in the construction and reflection processes, offering insights into form, <a href="https://www.archdaily.com/949316/the-evolution-in-understanding-of-human-scales-in-architecture">proportion</a>, and spatial relationships. However, in today's digital age, where <a href="https://www.archdaily.com/tag/3d-modeling">3D models</a><strong> </strong>and <a href="https://www.archdaily.com/tag/virtual-reality">Virtual Reality</a><strong> </strong>(VR) have become powerful and efficient tools, the question arises: Are physical models still relevant in <a href="https://www.archdaily.com/tag/contemporary-architecture">contemporary architecture</a>?</p>]]>
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        <![CDATA[Visions of the Future of Architectural Storytelling: In Conversation with BIG and Squint/Opera]]>
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      <link>https://www.archdaily.com/en/1019502/visions-of-the-future-of-architectural-storytelling-in-conversation-with-big-and-squint-opera</link>
      <pubDate>Fri, 02 Aug 2024 04:00:00 +0000</pubDate>
      <dc:creator>Carla Bonilla Huaroc</dc:creator>
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        <![CDATA[<p>Architectural presentations to clients typically include <a href="https://www.archdaily.com/tag/rendering" target="_blank" rel="noopener">renders</a>, <a href="https://www.archdaily.com/tag/diagrams" target="_blank" rel="noopener">diagrams</a>, and <a href="https://www.archdaily.com/tag/drawings" target="_blank" rel="noopener">drawings</a>. Interpreting these and envisioning the final product requires imagination and architectural insight to fill in the gaps and visualize a final product. <a href="https://www.archdaily.com/office/bjarke-ingels-group" target="_blank" rel="noopener">BIG</a> and <a href="https://www.squintopera.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Squint/Opera</a>, a partnership between an architectural powerhouse and a creative digital studio, explore innovative methods to convey spatial and architectural design beyond traditional means. They reimagine architectural <a href="https://www.archdaily.com/tag/storytelling" target="_blank" rel="noopener">storytelling</a> beyond static 2D visuals through cutting-edge <a href="https://www.archdaily.com/tag/video" target="_blank" rel="noopener">video</a> production and <a href="https://www.archdaily.com/tag/immersive" target="_blank" rel="noopener">immersive</a> technology, enabling clients and the general public to fully experience their futuristic visions of <a href="https://www.archdaily.com/tag/city-planning" target="_blank" rel="noopener">city planning</a> and architectural design. Their notable collaborations include the video production for the <a href="https://www.archdaily.com/931468/big-designs-toyota-woven-city-the-worlds-first-urban-incubator?ad_source=search&amp;ad_medium=projects_tab&amp;ad_source=search&amp;ad_medium=search_result_all" target="_blank" rel="noopener">Toyota Woven City Project </a>and the creation of the VR collaborative design tool <a href="https://www.archdaily.com/919404/big-unstudio-and-squint-opera-launch-ar-design-tool?ad_source=search&amp;ad_medium=projects_tab&amp;ad_source=search&amp;ad_medium=search_result_all" target="_blank" rel="noopener">HyperForm</a>.</p>]]>
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        <![CDATA[AI and the Human Vector in Architecture: Embracing Emotional Engagement and Empathy]]>
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      <link>https://www.archdaily.com/en/1018841/ai-and-the-human-vector-in-architecture-embracing-emotional-engagement-and-empathy</link>
      <pubDate>Wed, 17 Jul 2024 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
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        <![CDATA[<p><em>This article is the tenth in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints. In this feature, architect John Marx questions the limits and capabilities of AI in architecture and in creating buildings that resonate deeply with people and communities.</em></p>]]>
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        <![CDATA[AI, Data, and Predicting Urbanism: Interview with Peter Hirshberg and Anna Fedorova]]>
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      <link>https://www.archdaily.com/en/1016826/ai-data-and-predicting-urbanism-interview-with-peter-hirshberg-and-anna-fedorova</link>
      <pubDate>Wed, 22 May 2024 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
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        <![CDATA[<p><em>This article is the ninth in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints. In this feature, architect John Marx interviews <a href="https://www.archdaily.com/tag/peter-hirshberg" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.archdaily.com/tag/peter-hirshberg&amp;source=gmail&amp;ust=1716552248206000&amp;usg=AOvVaw0au643YWS9wSQNSSVANyZR">Peter Hirshberg</a>, chairman, and <a href="https://www.archdaily.com/tag/anna-fedorova" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.archdaily.com/tag/anna-fedorova&amp;source=gmail&amp;ust=1716552248206000&amp;usg=AOvVaw1TBUERaN1hZRiJFpUkJEQY">Anna Fedorova</a>, principal at the <a href="https://makercity.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://makercity.com/?utm_medium%3Dwebsite%26utm_source%3Darchdaily.com&amp;source=gmail&amp;ust=1716552248206000&amp;usg=AOvVaw12_zpvvzg3xGN6ZOYT3e21">Maker City Project</a>.</em></p>]]>
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      <title>
        <![CDATA[Retail Design in the Metaverse: A New Venture for Architects]]>
      </title>
      <link>https://www.archdaily.com/en/1015131/retail-design-in-the-metaverse-a-new-venture-for-architects</link>
      <pubDate>Mon, 01 Apr 2024 07:30:00 +0000</pubDate>
      <dc:creator>Ankitha Gattupalli</dc:creator>
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        <![CDATA[<p>The evolution of retail design warrants a study of architectural practice in the digital realm. <a class="editor-rtfLink" href="https://www.archdaily.com/1002653/regionalism-in-retail-design-personalization-through-localization" target="_blank" rel="noopener">While physical commercial spaces have been the conventional center of shopping experiences</a>, the emergent frontier of the metaverse—an interconnected network of virtual 3D environments—indicates an important shift in brand-consumer interactions. For architects, this liminal space presents a unique canvas, free from the material constraints that have traditionally molded design ideations. The metaverse is a new terrain where the architecture of imagination may be fully realized, inviting a reconceptualization of retail design possibilities.</p>]]>
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      <title>
        <![CDATA[The Complete Guide to 360 Panoramas for Immersive Client Presentations]]>
      </title>
      <link>https://www.archdaily.com/en/1014132/the-complete-guide-to-360-panoramas-for-immersive-client-presentations</link>
      <pubDate>Fri, 29 Mar 2024 06:45:00 +0000</pubDate>
      <dc:creator>Rene Submissions</dc:creator>
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        <![CDATA[<p>In the world of architecture and design, traditional methods of showcasing 3D designs via 2D floorplans, renders and video walkthroughs are standard practices. However, they lack one important thing: immersion. For clients, it is hard to visualize spaces by looking at 2D representations. This has led to a need to quickly create immersive environments that clients can understand better from existing 3D software like Enscape, V-Ray, Lumion or Twinmotion. </p>]]>
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        <![CDATA[Transforming Architectural Education with Augmented and Virtual Reality]]>
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      <link>https://www.archdaily.com/en/1012936/transforming-architectural-education-with-augmented-and-virtual-reality</link>
      <pubDate>Mon, 05 Feb 2024 07:30:00 +0000</pubDate>
      <dc:creator>Ankitha Gattupalli</dc:creator>
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        <![CDATA[<p>The discipline of architecture has undergone considerable change, primarily driven by advancements in the application of technology. Architects, long viewed as the futurists of the constructed world, are <a href="https://www.archdaily.com/977882/how-is-the-use-of-virtual-reality-in-architecture-becoming-increasingly-more-significant" target="_blank" rel="noopener">now utilizing progressive techniques and resources</a> and expanding the use cases of technologies such as <a href="https://www.archdaily.com/tag/augmented-reality" target="_blank" rel="noopener">Augmented Reality (AR)</a> and <a href="https://www.archdaily.com/tag/virtual-reality" target="_blank" rel="noopener">Virtual Reality (VR)</a>. This transition extends beyond professional practices into architectural education, bringing opportunities to <a href="https://www.archdaily.com/1004256/explore-the-future-of-architecture-with-augmented-reality" target="_blank" rel="noopener">redefine the approach of architects</a> toward their craft.</p>]]>
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        <![CDATA[Foster + Partners Designs VARID: A VR/AR Toolkit for Inclusive Design]]>
      </title>
      <link>https://www.archdaily.com/en/1011613/foster-plus-partners-designs-varid-a-toolkit-for-inclusive-design</link>
      <pubDate>Wed, 27 Dec 2023 05:30:00 +0000</pubDate>
      <dc:creator>Nour Fakharany</dc:creator>
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        <![CDATA[<p><a href="https://www.archdaily.com/office/foster-plus-partners">Foster + Partners</a> Applied Research + Development team has created VARID (Virtual and <a href="https://www.archdaily.com/tag/augmented-reality">Augmented Reality</a> for Inclusive Design). Designed in collaboration with City, <a href="/en/tag/university-of-london">University of London</a> (City) and UCL’s PEARL Lab, VARID is a design toolkit that uses <a href="https://www.archdaily.com/tag/virtual-reality">virtual</a> and augmented reality technologies. Its objective is to support academics, designers, and architects in better understanding how people with vision impairments perceive their environment.</p>]]>
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      <title>
        <![CDATA[Exploring Cutting-Edge Technologies in Bespoke Furniture Design]]>
      </title>
      <link>https://www.archdaily.com/en/1009285/exploring-cutting-edge-technologies-in-bespoke-furniture-design</link>
      <pubDate>Wed, 15 Nov 2023 06:45:00 +0000</pubDate>
      <dc:creator>Camila Prieto</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1009285/exploring-cutting-edge-technologies-in-bespoke-furniture-design</guid>
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        <![CDATA[<p>Within the shifts in architectural movements and styles, furniture design has also evolved throughout the years, transitioning from elaborate curvy lines and opulent materials to simple and functional layouts, and back again, in constant movement. As it continues to evolve, contemporary furniture design is often influenced by technological advances, exploring digital fabrication and user-centered design, while also responding to sustainable strategies. These innovations have elevated custom furniture design, crafting unique pieces tailored to individual needs, preferences, and space specifications.</p>]]>
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        <![CDATA[Can AI Make Architects Better Storytellers?]]>
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      <link>https://www.archdaily.com/en/1008735/can-ai-make-architects-better-storytellers</link>
      <pubDate>Thu, 02 Nov 2023 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1008735/can-ai-make-architects-better-storytellers</guid>
      <description>
        <![CDATA[<p> <em>This article is the sixth in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.</em></p>]]>
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        <![CDATA[Tideland Studio Applies Architectural Technologies to Create a Sensorial Understanding of Environmental Changes]]>
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      <link>https://www.archdaily.com/en/1006791/tideland-studio-applies-architectural-technologies-to-create-a-sensorial-understanding-of-environmental-changes</link>
      <pubDate>Thu, 14 Sep 2023 07:30:00 +0000</pubDate>
      <dc:creator>Maria-Cristina Florian</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1006791/tideland-studio-applies-architectural-technologies-to-create-a-sensorial-understanding-of-environmental-changes</guid>
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        <![CDATA[<p>While it is undeniable that the surrounding environment is changing due to human activity, the effects can be difficult to perceive directly, as they are often illustrated with unrelatable pictures of far-away places or overused graphics and statistics. Danish office <a href="https://www.tidelandstudio.dk/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Tideland Studio</a> aims to change this. Through their work, they aim to bring forth a new type of sensible understanding of the changes happening around us. They work across disciplines, melding research, art, and architecture while employing the newest survey and fabrication technologies to give presence to the abstract phenomena that shape our planet. Because of their practical approach to research and the new perspectives that they open toward extreme environments affected by climate change, ArchDaily has selected <a href="https://www.archdaily.com/office/tideland-studio">Tideland Studio</a> as one of the <a href="https://www.archdaily.com/993502/archdaily-selects-the-best-new-practices-of-2023">2023 New Practices</a>. The annual survey highlights emerging offices that use innovation and forward-looking processes to rethink the ways in which we practice architecture.</p>]]>
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      <title>
        <![CDATA[Navigating the Metaverse with your AI Concierge ]]>
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      <link>https://www.archdaily.com/en/1001452/navigating-the-metaverse-with-your-ai-concierge</link>
      <pubDate>Wed, 13 Sep 2023 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1001452/navigating-the-metaverse-with-your-ai-concierge</guid>
      <description>
        <![CDATA[<p><em>This article is the fourth in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.</em></p>]]>
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      <title>
        <![CDATA[Next Generation Goggles: Augmented Reality Meets Virtual Reality]]>
      </title>
      <link>https://www.archdaily.com/en/1003707/personal-metaverse-immersion-devices-unlocking-the-potential-of-ar-and-vr</link>
      <pubDate>Tue, 29 Aug 2023 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
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      <description>
        <![CDATA[<p><em>This article is the fifth in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.</em></p>]]>
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        <![CDATA[7 Interviews with Architecture Professionals Discussing Digitization, the Metaverse and the Future of Architecture]]>
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      <link>https://www.archdaily.com/en/988103/7-interviews-with-architecture-professionals-discussing-digitization-the-metaverse-and-the-future-of-architecture</link>
      <pubDate>Wed, 23 Aug 2023 06:30:00 +0000</pubDate>
      <dc:creator>Maria-Cristina Florian</dc:creator>
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        <![CDATA[<p>Architecture as a profession is both deeply rooted in the past and driven by innovation. During the past few years, we have seen technology advancing at an unprecedented pace, developing tools and systems that change the way we understand the world. Digital spaces are becoming an accessible reality, as the metaverse is promising to enhance human interaction. Other digital tools such <a href="https://www.archdaily.com/970937/can-3d-printing-reshape-residential-architecture-as-we-know-it?ad_source=search&amp;ad_medium=projects_tab&amp;ad_source=search&amp;ad_medium=search_result_all">as robotic construction technologies</a>, <a href="https://www.archdaily.com/987228/can-artificial-intelligence-systems-like-dall-e-or-midjourney-perform-creative-tasks">AI-generated images</a>, and <a href="https://www.archdaily.com/977882/how-is-the-use-of-virtual-reality-in-architecture-becoming-increasingly-more-significant?ad_source=search&amp;ad_medium=projects_tab&amp;ad_source=search&amp;ad_medium=search_result_all">immersive virtual-reality equipment</a> are likely to have a direct impact on the construction industry.</p>]]>
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        <![CDATA[Experiencing Reality in the Metaverse from Life-Like to Surreal ]]>
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      <link>https://www.archdaily.com/en/999604/experience-design-in-the-metaverse-and-cyberspace-typologies</link>
      <pubDate>Wed, 16 Aug 2023 03:30:00 +0000</pubDate>
      <dc:creator>John Marx, AIA</dc:creator>
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        <![CDATA[<p><em>This article is the third in a series focusing on the <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">Architecture of the Metaverse</a>. ArchDaily has collaborated with <a href="https://www.archdaily.com/tag/john-marx">John Marx</a>, AIA, the founding design principal and Chief Artistic Officer of <a href="https://form4inc.com/?utm_medium=website&amp;utm_source=archdaily.com" target="_blank" rel="noopener">Form4 Architecture</a>, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.</em></p>]]>
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        <![CDATA[Explore the Future of Architecture with Augmented Reality]]>
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      <link>https://www.archdaily.com/en/1004256/explore-the-future-of-architecture-with-augmented-reality</link>
      <pubDate>Wed, 26 Jul 2023 04:00:00 +0000</pubDate>
      <dc:creator>James Wormald</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1004256/explore-the-future-of-architecture-with-augmented-reality</guid>
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        <![CDATA[<p class="p1">Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of <a href="https://www.archdaily.com/1002106/what-is-the-impact-of-apples-vision-pro-augmented-reality-goggles-on-the-field-of-architecture">Apple’s Vision Pro glasses</a> shows the mixed-reality wearables sector is making serious inroads in consumer markets too, as one of the world’s biggest names in consumer design and technology enters the market.</p>]]>
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        <![CDATA[What is the Impact of Apple’s Vision Pro Augmented Reality Goggles on the Field of Architecture?]]>
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      <link>https://www.archdaily.com/en/1002106/what-is-the-impact-of-apples-vision-pro-augmented-reality-goggles-on-the-field-of-architecture</link>
      <pubDate>Wed, 07 Jun 2023 06:30:00 +0000</pubDate>
      <dc:creator>Maria-Cristina Florian</dc:creator>
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      <description>
        <![CDATA[<p>On June 5, <a href="https://www.archdaily.com/tag/apple">Apple</a> launched Apple Vision Pro, a new type of spatial computer that uses augmented reality goggles to allow users to experience a blend between the digital and physical worlds. The device promises to offer its users an infinite canvas for apps, larger and more immersive than traditional displays, while allowing them to stay present and connected to others. It features visionOS, the first spatial operating system to create this new way of interacting with digital content. Previous concepts like <a href="https://www.archdaily.com/tag/architecture-of-the-metaverse">the metaverse</a> have promised to transform the way we experience digital worlds, with architects taking the opportunity to delve into the design of restriction-free virtual spaces. Could this new device bring new ways of experiencing three-dimensional spaces, to better integrate architecture with digital environments?</p>]]>
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        <![CDATA[How Sentio VR's Presentation Tools Can Help Architects Win Over Clients]]>
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      <link>https://www.archdaily.com/en/1001085/how-sentio-vrs-presentation-tools-can-help-architects-win-over-clients</link>
      <pubDate>Thu, 01 Jun 2023 06:45:00 +0000</pubDate>
      <dc:creator>Rene Submissions</dc:creator>
      <guid isPermaLink="false">https://www.archdaily.com/en/1001085/how-sentio-vrs-presentation-tools-can-help-architects-win-over-clients</guid>
      <description>
        <![CDATA[<p>Architects often face the challenge of effectively communicating their designs to clients, as architectural design is a complex process that involves numerous technical details and decisions. Current methods of presenting architectural designs, such as 2D drawings or renders can be limiting. In addition, clients may not have the same level of understanding of architectural concepts and may find it difficult to envision the final outcome leading to misunderstandings, delays and costly revisions.</p>]]>
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