Tag: branding | ArchDaily

Designing a Brand: How Apple Built an Architectural Language of Glass and Order

Diogo Borges Ferreira — Tue, 12 May 2026 04:00:00 +0000

In 2026, Apple marked fifty years since its founding. Over the past two decades, Apple has developed a consistent architectural language that extends its brand into the built environment, transforming stores, workplaces, and public-facing spaces into active components of its identity. These environments guide movement, frame interaction, and condition the ways in which users encounter both products and the company itself.

Playful and Ironic: The Legacy of Postmodernist Architecture in the United States

Olivia Poston — Thu, 12 Feb 2026 05:00:00 +0000

Postmodernism in the United States turned architecture into a stage for cultural memory, irony, and heritage at a moment when the built environment was becoming less civic and more commercial and curated. By the late twentieth century, architectural investment no longer centered on monumental public institutions or shared federal commitment to civic space. Private development, corporate expansion, and consumer environments increasingly shaped cities across the country. Buildings took on a new role as cultural images, expected to communicate identity and meaning as much as they provided function.

The City as Interface: How Legible Cities Rethink Wayfinding Using UX Design

Ankitha Gattupalli — Mon, 03 Mar 2025 07:30:00 +0000

Design disciplines, like user experience (UX) design, have evolved to excel at devising experiences that make digital interfaces navigable. They accomplish this through a deep understanding of user needs and by mapping user journeys with meticulous attention to detail. The city represents a physical interface experienced by multiple users - residents, tourists, people of various ages and genders each experiencing it uniquely. In a time where digital interfaces are crafted for frictionless user experiences, why do many cities remain challenging to navigate?

Airports as Destinations: Branding Cities in East and Southeast Asia

Ankitha Gattupalli — Mon, 11 Nov 2024 07:30:00 +0000

Air travel has opened up multiple avenues for travel experiences. Lately, these transitional spaces have become destinations themselves, with airports like the Hong Kong International Airport and Incheon International Airport commanding over 60 million visitors per year. Airports are often the first and last impression of a city, and designers and city planners are recognizing their role in telling a place's brand story. As hubs of both travel and tourism, these airports aim to blend functionality with cultural engagement, offering passengers a taste of the local flavor before they even leave the terminal.

Branded Residences: Blending Luxury Hospitality with Residential Architecture

Ankitha Gattupalli — Mon, 10 Jun 2024 07:30:00 +0000

Metropolitan cityscapes come with the appeal of sophistication, luxury, and exclusivity. Their glittering skylines and vibrant energy attract thousands of tourists and residents seeking luxurious experiences every year. Catering to this market, several renowned brands and real estate firms have teamed up to offer "branded residences" – a modern typology that elevates hotel-like living into a daily delight.

How Retail Design Builds Brand Communities

Ankitha Gattupalli — Mon, 29 Apr 2024 07:30:00 +0000

To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no longer engage customers, physical spaces offer an avenue for more immersive and personalized experiences that match their values and lifestyles. Evolving customer preferences have led to the creation of authentic retail experiences that serve now as areas of recreation and entertainment. Designing outlets that encourage engagement, exploration, and a sense of belonging enables brands to foster loyal followings.

Retail Design in the Metaverse: A New Venture for Architects

Ankitha Gattupalli — Mon, 01 Apr 2024 07:30:00 +0000

The evolution of retail design warrants a study of architectural practice in the digital realm. While physical commercial spaces have been the conventional center of shopping experiences, the emergent frontier of the metaverse—an interconnected network of virtual 3D environments—indicates an important shift in brand-consumer interactions. For architects, this liminal space presents a unique canvas, free from the material constraints that have traditionally molded design ideations. The metaverse is a new terrain where the architecture of imagination may be fully realized, inviting a reconceptualization of retail design possibilities.

The Second Studio Podcast: Interview with Jai Kumaran

The Second Studio Podcast — Sun, 14 Jan 2024 03:30:00 +0000

The Second Studio (formerly The Midnight Charette) is an explicit podcast about design, architecture, and the everyday. Hosted by Architects David Lee and Marina Bourderonnet, it features different creative professionals in unscripted conversations that allow for thoughtful takes and personal discussions.

Spacon & X: Pioneering Experience-Based Architecture Through Defying Industry Norms

Nour Fakharany — Wed, 06 Dec 2023 04:30:00 +0000

Spacon & X is a Copenhagen-based design and architecture studio that works to create spatial identity across different mediums. Their cross-disciplinary work boasts a fusion between traditionally separated fields, contributing to a holistic physical brand experience. Chosen by ArchDaily as part of our 2023 New Practices, the studio works with an explorative approach to architecture, design, event planning, and production.

Architect's Guide to Effective Branding: 7 Steps for Architecture Firms to Follow

Bryon McCartney/ Archmark — Wed, 05 Apr 2023 03:30:00 +0000

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.

Branded Co-living: A Space for Community or Conformity?

Ankitha Gattupalli — Mon, 03 Apr 2023 07:30:00 +0000

Dramatic societal transformations- such as pandemics and technological advancements - call for dramatic shifts in lifestyles. Architects keep up by exploring and proposing new models of housing, each iteration catering to society’s latest needs. The co-living model is one such example that has become a roaring success over the past few decades. Redefining the way people live, co-living seeks to provide a form of cost-effective social housing. Although widely targeted at younger generations, the co-living industry is evolving to cater to various niche groups.

What are Branded Environments?

Ankitha Gattupalli — Sat, 04 Feb 2023 07:30:00 +0000

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives.

Place Branding: Reviving Cities through Brand Strategy

Ankitha Gattupalli — Mon, 31 Oct 2022 07:30:00 +0000

The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.

Architecture is a Corporate Product - and We're All Buying

Katherine Allen — Thu, 04 Apr 2019 05:00:00 +0000

Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?

Woods Bagot to Transform 82-Year-Old Chinese Textile Mill Into Entertainment Destination

Lindsey Leardi — Fri, 02 Mar 2018 08:00:00 +0000

Fosun Group hired Woods Bagot to transform commercial planning of Dahua, an 82-year-old historic textile mill, into China’s next retail and entertainment district. Located in Xi’an’s urban center, the site sits next to Daming Palace, the Tang Dynasty’s royal residence and a national heritage site which attracts thousands of tourists each year.

Call for entries MEDS Workshop 2018 - DiverCity

Rene Submissions — Tue, 23 Jan 2018 17:58:00 +0000

MEDS workshop “Meetings of Design Students” is an international workshop that takes part each summer in a different country, focusing on various issues, themes, topics and settings that will help any designer expand their expertise. It is a chance to get in touch with diverse approaches to design, different building techniques, traditions and skills. MEDS workshop is both practical and educational because it focuses not only on creative theoretical designs, but actually compels participants to execute these designs during the 2-week span of the workshop. You can apply to MEDS as a tutor or as a participant.

A 21st century approach

BRANDING ESSENTIALS: BUILDING A STRONG PRACTICE IDENTITY

Rene Submissions — Wed, 10 Aug 2016 12:05:00 +0000

A strong brand: it’s your introduction. It tells your story. It sets you apart.

More than just a logo, an effective brand is your best tool to show off the values of your practice and to demonstrate the services you provide. This seminar provides an introduction to building a brand from scratch. The 2.5 hour session will discuss the following:

The importance of branding
How to Identify your target audiences and build your brand to appeal to them
Using your brand to highlight your 'Business Pillars’ and your areas of competence
Positioning your practice
Managing perceptions - Establishing how you would like your clients

Design Capital 21 Competition – Calling for Entries!

Rene Submissions — Thu, 14 Apr 2016 18:06:00 +0000

Don’t miss this opportunity to showcase your design ideas and win cash prizes!

Design Capital 21 is an interior design competition for a new integrated mall. The integrated mall intends to adopt as its conceptual design this theme: the world’s famous capital cities from the five continents. Each floor must be representative of the continent by bringing to life the characteristics and identities of its capital cities.