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    <title>Office: Park Associati | ArchDaily</title>
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        <![CDATA[Pirelli 35 Office Building / Park Associati + Snøhetta]]>
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      <link>https://www.archdaily.com/1031787/pirelli-35-office-building-park-associati-plus-snohetta</link>
      <pubDate>Tue, 08 Jul 2025 03:00:00 +0000</pubDate>
      <dc:creator>Pilar Caballero</dc:creator>
      <category>
        <![CDATA[Sustainability & Green Design]]>
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        <![CDATA[<p>Park and Snøhetta have joined forces to transform Pirelli 35, a 1960s office block in the heart of the Porta Nuova district in Milan, into a dynamic, accessible, and environmentally sustainable urban landmark. The project, commissioned by COIMA, redefines the relationship between architecture, landscape, and public space, creating a new focal point for urban regeneration. As a testament to its strategic and architectural relevance, Pirelli 35 has already been chosen as the Italian headquarters of both Adidas and Condé Nast. The international design competition for Pirelli 35 led to an unexpected yet visionary collaboration. Initially presenting two distinct yet complementary proposals, Park and Snøhetta were invited by COIMA to merge their expertise into a unified project. This partnership -Snøhetta's first in Italy- exemplifies how architectural quality and sustainability can coexist in a mutually enriching collaboration.</p>]]>
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        <![CDATA[Park Lybra Headquarters / Park Associati]]>
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      <link>https://www.archdaily.com/1030518/park-lybra-headquarters-park-associati</link>
      <pubDate>Sat, 31 May 2025 09:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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        <![CDATA[<p>Lybra, Sustainable headquarters, in dialogue with tropical nature - At the intersection of Porta Nuova's business district and the vibrant, character-rich Isola neighborhood, Park has designed Lybra, a new office complex conceived to accommodate a contemporary workspace, and now home to the new headquarters of SAP Italy. The architectural concept is based on the idea of balance, which gives the project its name. Comprising two distinct yet harmoniously balanced volumes, the development reflects the dual nature of the city, engaging with two contrasting urban scales. The lower, recessed volume aligns discreetly with the residential fabric of Isola, while the taller building opens towards BAM -Biblioteca degli Alberi, establishing a visual and conceptual connection with the verticality of Porta Nuova's skyline. Between them, a third element, the Green Void, acts as a hinge, both spatially and symbolically.</p>]]>
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        <![CDATA[Consorzio Agrario Adaptive Reuse into Aparto Ripamonti / Park Associati]]>
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      <link>https://www.archdaily.com/1026122/consorzio-agrario-adaptive-reuse-into-aparto-ripamonti-park-associati</link>
      <pubDate>Sat, 25 Jan 2025 11:00:00 +0000</pubDate>
      <dc:creator>Pilar Caballero</dc:creator>
      <category>
        <![CDATA[Adaptive reuse]]>
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        <![CDATA[<p>Adaptive Reuse meets Student Living in Milan - Park Associati's latest transformation challenges the conventional approach to student housing, breathing new life into Milan's former agricultural consortium. This adaptive reuse project preserves the memory of a 1940s industrial landmark while creating a vibrant community for over 700 students in Via Ripamonti.</p>]]>
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        <![CDATA[Torre della Permanente / Park Associati]]>
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      <link>https://www.archdaily.com/1022564/torre-della-permanente-park-associati</link>
      <pubDate>Mon, 21 Oct 2024 03:00:00 +0000</pubDate>
      <dc:creator>Pilar Caballero</dc:creator>
      <category>
        <![CDATA[Sustainability]]>
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        <![CDATA[<p>A renovation and expansion project that enhances the building's efficiency while respecting its original designers' architecture. Designed in the 1950s by Achille and Pier Giacomo Castiglioni and Luigi Fratino, the 12-floor Tower of the Permanente was an addition to the building of the same name, which was designed and built in 1886 by Luca Beltrami, in Via Filippo Turati in Milan. Currently housing the Museo della Permanente, the complex is located in a strategic area on a thoroughfare connecting the city center and the Central Station.</p>]]>
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        <![CDATA[Terrazza Biandrà Elevated Plaza / Park Associati]]>
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      <link>https://www.archdaily.com/1021025/terrazza-biandra-elevated-plaza-park-associati</link>
      <pubDate>Wed, 11 Sep 2024 07:00:00 +0000</pubDate>
      <dc:creator>Hadir Al Koshta</dc:creator>
      <category>
        <![CDATA[Restoration]]>
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        <![CDATA[<p>An elevated plaza, a discreet iconic place sharing the same material qualities with the surrounding historical environment - In the heart of Milan, in Piazza Cordusio, the restoration of the open space at the top of a building by Luca Beltrami commissioned by Countess Celeste Dario-Biandrà, dating back to the beginning of the 20th century, generated an original place that slots into the built landscape of the nineteenth-century heart of the city. Made of specially designed triangle-cut handmade terracotta tiles of different shades of color, the flooring of this new space shares its material qualities with those of Milan's roofs. Also covered in terracotta, the parapets create the impression of the building's pitched roof curving and extending onto the terrace. This creates an elevated plaza with a mimetic appearance, to which the noble materiality of terracotta lends uniqueness and understated elegance.</p>]]>
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        <![CDATA[Pichi 12 Housing / Park Associati]]>
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      <link>https://www.archdaily.com/1009601/pichi-12-housing-park-associati</link>
      <pubDate>Sat, 11 Nov 2023 11:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Apartments]]>
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        <![CDATA[<p>Originally designed for residential use by students and young professionals linked to the nearby university centers – Naba and Bocconi –, the Pichi 12 project has developed into its final form as the residence for a more widespread use characterized by an architectural mark that, far from laying claim to an iconic status, blends within the urban fabric of the area near the Navigli in Milan. </p>]]>
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        <![CDATA[Pharo Office Building  / Park Associati]]>
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      <link>https://www.archdaily.com/1004274/pharo-office-building-park-associati</link>
      <pubDate>Thu, 20 Jul 2023 06:00:00 +0000</pubDate>
      <dc:creator>Paula Pintos</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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        <![CDATA[<p>Pharo, a new office building designed by Park Associati, was built on a lot that, given its crucial position along the city center access roads and its proximity to the Citylife and Portello neighborhoods, has great strategic potential for urban development. Thanks to these elements, this is a place of great interest for the evolution of Milan's urban morphology.</p>]]>
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        <![CDATA[Vertigo Terrace / Park Associati]]>
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      <link>https://www.archdaily.com/1004214/vertigo-terrace-park-associati</link>
      <pubDate>Wed, 19 Jul 2023 10:00:00 +0000</pubDate>
      <dc:creator>Paula Pintos</dc:creator>
      <category>
        <![CDATA[Hotels]]>
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      <description>
        <![CDATA[<p>The restoration project of the nhow hotel's terrace creates an original environment that extends the entertainment functions of one of the go-to venues for international design and fashion events in Milan.</p>]]>
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        <![CDATA[Open 336 Office Building / Park Associati]]>
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      <link>https://www.archdaily.com/1000966/open-336-office-building-park-associati</link>
      <pubDate>Mon, 15 May 2023 06:00:00 +0000</pubDate>
      <dc:creator>Paula Pintos</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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        <![CDATA[<p>Located in Viale Sarca, Milan, Open 336 is a sustainable architecture designed by Park Associati focused on the comfort and well-being of its users. Featuring hybrid spaces that offer modern and functional offices, this building provides a reinterpretation of the industrial identity of the surrounding neighborhood.</p>]]>
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        <![CDATA[Canali Flagship Store / Park Associati]]>
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      <link>https://www.archdaily.com/990454/canali-flagship-store-park-associati</link>
      <pubDate>Mon, 31 Oct 2022 10:00:00 +0000</pubDate>
      <dc:creator>Bianca Valentina Roșescu</dc:creator>
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        <![CDATA[Store]]>
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        <![CDATA[<p><em>The boutique on Madison Avenue – a workshop where fashion meets art. </em>The first to implement the new concept developed by Park Associati for the Canali boutiques around the world, the <a href="/tag/new-york">New York</a> store on Madison Avenue avoids any formal and stylistic excesses. The application of craftsmanship and the balanced use of elements impart uniqueness and value to materials associated with the architectural tradition that reflect the sartorial and elegant character that distinguishes the Canali brand.</p>]]>
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        <![CDATA[Valtorta 52 Offices / Park Associati]]>
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      <link>https://www.archdaily.com/986333/valtorta-52-offices-park-associati</link>
      <pubDate>Mon, 01 Aug 2022 12:00:00 +0000</pubDate>
      <dc:creator>Bianca Valentina Roșescu</dc:creator>
      <category>
        <![CDATA[Adaptive reuse]]>
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        <![CDATA[<p><em>Hard retrofitting for new flexible workplaces characterized by innovative materials. </em>The project salvages and regenerates part of an office complex dating back to the 1960s. Thanks to a complete rethinking of the facade and the internal layout, the strong retrofitting intervention manages to create a flexible, elegant building characterized by refined materials that establish a connection with the surrounding context — a district in the north of <a href="/tag/milan">Milan</a> that is undergoing significant transformation.</p>]]>
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        <![CDATA[Luxottica Digital Factory / Park Associati]]>
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      <link>https://www.archdaily.com/983349/luxottica-digital-factory-park-associati</link>
      <pubDate>Thu, 09 Jun 2022 12:00:00 +0000</pubDate>
      <dc:creator>Bianca Valentina Roșescu</dc:creator>
      <category>
        <![CDATA[Adaptive reuse]]>
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        <![CDATA[<p><em>From energy to technology through architectural quality and experimentation. </em>Milan is enhanced by a new intervention of industrial architectural restoration aimed at accommodating the Digital Factory of Luxottica, a world leader in the eyewear market. Thanks to Park Associati's retrofitting intervention, in collaboration with storagemilano the complex becomes an open and flexible container where history, change and creativity find the ideal convergence ground.</p>]]>
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        <![CDATA[Accenture People Hub / Park Associati]]>
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      <link>https://www.archdaily.com/981460/accenture-people-hub-park-associati</link>
      <pubDate>Fri, 06 May 2022 12:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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        <![CDATA[<p>The alternation of transparency and opacity on the façade provides the double function of protection and perception of the external space. A blade of glass and steel, resembling a prow pointing north-west, acts as the fulcrum of the Accenture People Hub building’s architectural composition, one of Accenture's offices in Italy, a project by Park Associati for Milanofiori Sviluppo (Gruppo Brioschi Sviluppo Immobiliare).</p>]]>
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        <![CDATA[Brisa 5 Complex / Park Associati]]>
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      <link>https://www.archdaily.com/959057/brisa-5-complex-park-associati</link>
      <pubDate>Thu, 25 Mar 2021 12:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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        <![CDATA[<p>Park Associati's retrofitting project concerns both blocks of a building by Pietro Portaluppi situated in the centre of Milan. The complex consists of two buildings of three and five floors respectively, completely different in style, having been designed almost twenty years apart. Portaluppi intervened for the first time in 1919, creating smooth facade with influences of the Viennese secession, and then a second time, in the mid-thirties, when he designed a volume, enlarged with two floors in the second post war period, decidedly modernist.</p>]]>
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        <![CDATA[Park Associati's Pharo Business Center Lights Up the Milan Skyline]]>
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      <link>https://www.archdaily.com/791120/park-associatis-pharo-business-center-lights-up-the-milan-skyline</link>
      <pubDate>Thu, 14 Jul 2016 06:00:00 +0000</pubDate>
      <dc:creator>Lauren Crockett</dc:creator>
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        <![CDATA[<p><a href="http://www.archdaily.com/office/park-associati">Park Associati</a> has revealed their plans for a new landmark business center in central <a href="http://www.archdaily.com/tag/milan">Milan</a>. A series of differentiated volumes make up the complex, one of which rises far higher and has been articulated as a "lantern," illuminating the skyline. The plan for the Pharo <a href="/tag/business-center">Business Center</a> focuses on visibility and accessibility, taking advantage of the site's prominent position. </p>]]>
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        <![CDATA[Priceless Milano / Park Associati]]>
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      <link>https://www.archdaily.com/635585/priceless-milano-park-associati</link>
      <pubDate>Mon, 01 Jun 2015 15:00:00 +0000</pubDate>
      <dc:creator>Daniel Sánchez</dc:creator>
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        <![CDATA[Restaurant]]>
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        <![CDATA[<p>Priceless <a href="/tag/milano">Milano</a> is a temporary installation, a living unit designed to be moved around and placed on existing buildings in highly visible locations.</p>]]>
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        <![CDATA[Nestlé Headquarters / Park Associati]]>
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      <link>https://www.archdaily.com/511844/nestle-headquarters-park-associati</link>
      <pubDate>Tue, 03 Jun 2014 00:00:00 +0000</pubDate>
      <dc:creator>Daniel Sánchez</dc:creator>
      <category>
        <![CDATA[Institutional buildings]]>
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        <![CDATA[<p>In the month of April, Nestlè Italy inaugurated its new headquarters in the building called U27, completed two years from construction start in the Milanofiori Nord area, Assago (MI) . The architectural project was committed by society Milanofiori 2000 to Park Associati while executive project and management work have been taken in charge by the engineering firm General Planning.</p>]]>
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        <![CDATA[Refurbishment of “La Serenissima” Office Building / Park Associati]]>
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      <link>https://www.archdaily.com/314414/refurbishment-of-la-serenissima-office-building-park-associati</link>
      <pubDate>Thu, 03 Jan 2013 01:00:00 +0000</pubDate>
      <dc:creator>Daniel Sánchez</dc:creator>
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        <![CDATA[Refurbishment]]>
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        <![CDATA[<p>The building known as “Palazzo Campari” was designed in the 1960s by Ermenegildo and Eugenio Soncini in the heart of <a href="/tag/milan">Milan</a> and was one of a series of buildings that emerged during the economic boom years, representing a new aspect of corporate identity for Italian industry. It was originally characterised by the burnished colour of the metal structure of the facade, tinted glass of the curtain walling and the brown metallic paint used for the smaller block in via Cavalieri given over to residential use. When it was built, it was considered to be modern and technologically advanced, even experimental. Today however, many of its undeniably attractive aspects have become outdated with regards to current standards of building construction. For this reason the new owner, aware of its quality and evocative presence, decided to bring in architects to redesign the complex.</p>]]>
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