Office: LABOTORY | ArchDaily

Chungcheong Hyundai SAGE VIP Lounge / LABOTORY

Hana Abdel — Wed, 05 Oct 2022 20:00:00 +0000

The Sage VIP Lounge began with the phrase Myeongseon, written by Jung-hee Kim, and this is a letter of gratitude for a friend. Labotory spatialized this gratitude as a letter given with a clear tea. Along with the concept, we established the design language through a cup of tea's form, function, and color and developed the design languages accordingly.

D Museum / LABOTORY

Hana Abdel — Tue, 04 Oct 2022 22:00:00 +0000

Museum of the ACRO Seoul Forest is yet the largest museum domestically located in Sung-su dong offering trendy individuality. D Museum-conscious characteristics lure trend-leading visitors in search of multi-cultures and are more culturally significant than most museums. The space was focused on preserving the fundamental values of D Museum for those who visit the museum.

INC Coffee / LABOTORY

Hana Abdel — Mon, 21 Feb 2022 00:00:00 +0000

From the design of the space, the branding, application design, communication of the brand, etc., of INC Coffee, we took omnidirectional ways with starting this project. We settled the tagline and offered the core value of INC coffee as role in spreading coffee culture ‘Captivated by the essence of coffee.’

Musinsa Standard Store / LABOTORY

chlsey — Tue, 07 Dec 2021 20:00:00 +0000

We Labotory settled a tagline “Tear down the time - break down time” for Musinsa Standard, as it interprets the spatial concept of timeless through past, present, and future in our own design language. Musinsa Standard Hongdae consists of 4 floors. The first basement floor to the second floor and the 1.5th floor in between. The circulation that starts on the first floor and leads to the present (first floor), and the future (1.5 floor), the present (second floor), and the first basement (past) is expressed as a narrative of the time.

Jasmin Black Lounge / LABOTORY

Hana Abdel — Sat, 18 Sep 2021 21:00:00 +0000

The Hyundai Seoul, VIP Lounge, has its brand core value in the space. Through the brand image of The Hyundai Seoul VIP Lounge, we define Jasmine Black, Jasmine, and Sage VIP lounges can be poems, paintings, and letters. As such, we wanted to convey the cozy and unique experience of the Sage VIP lounge, The Hyundai Seoul.

Mok-dong Hyundai SAGE Lounge / LABOTORY

Hana Abdel — Fri, 03 Sep 2021 01:00:00 +0000

Sage VIP Lounge began with the phrase Myeongseon, written by Jung-hee Kim, and this is a letter of gratitude for a friend. Along with the concept, we established the design language through the form, function, and color of a cup of tea and developed the design languages accordingly.

Sage VIP Lounge / LABOTORY

Valeria Silva — Thu, 15 Jul 2021 18:00:00 +0000

The Hyundai Seoul, VIP Lounge, has its brand core value in the space. Through the brand image of The Hyundai Seoul VIP Lounge, we define Jasmine Black, Jasmine, and Sage VIP lounges can be poems, paintings, and letters. As the form and function of the tea, we established the design language by color and spatialized it.

CREAMCHIC / LABOTORY

Hana Abdel — Mon, 12 Jul 2021 19:00:00 +0000

Viscosity indicates the nature of friction within a fluid when it tries to change shape. It tried to express the contrast of materiality felt by the brand name of CreamChic in a three-dimensional manner in space.

Yun Shop / LABOTORY

Hana Abdel — Wed, 29 Jan 2020 21:00:00 +0000

The brand YUN is a Korean eyewear brand that started in Berlin. YUN is a balanced brand that has both mechanical perfection and analog esthetic and embraces the different feelings of the East and the West. We wanted to complete the unique spatial experience of bringing about the coexistence of conflicting values with the minimal sensibilities of Korea in the East.

SooSoo Coffee / LABOTORY

Pilar Caballero — Thu, 19 Dec 2019 21:00:00 +0000

The design of SOOSOO coffee is from the meaning of 'pleasantly simple'. To consider about a direction of SOOSOO, we thought about the beauty of Korean construction of the royal palace and its philosophy. The project celebrates the concept '儉而不陋華而不侈'. It defines 'frugal, but unsordid, splendid, but not extravagance'. We started with this phrase for brand attitude.

291 Photographs’ Store / LABOTORY

Pilar Caballero — Mon, 26 Aug 2019 01:00:00 +0000

291Photograph is a select shop filled with cameras and photographs. There are various program spaces, such as photo-selling, photo-display, book-selling, community, and camera-display zone. First, we thought about the terms of photograph as “captured moment of the past by lighting”. For this reason, we consider to put various moments and stories in the space. Finally, we identify three concepts that explain the different kinds of spaces.

Saem Cafe / LABOTORY

María Francisca González — Wed, 21 Aug 2019 02:00:00 +0000

SAEM Café has a tranquil and a strong feeling at once. The neat structure and natural colors are combined and finally be an SAEM Cafe as a traditional Korean garden. Labotory chooses a Soswaewon, Gwanpunggak Pavilion which is one of the Three Great Gardens of South Korea as design motifs. As a result, SAEM Café intrigue to users by providing comfort and calm feeling open space to communicate and interact each other.

The Ilma / LABOTORY

Daniel Tapia — Sun, 13 Jan 2019 19:00:00 +0000

Ilma means “weather, air” in the Finnish language.
All spaces clearly have harmonious air, and our client wanted to have that kind of air’s positive energy lingering in the space.
The client, who has been working in the clothing business for the past 20 years, was operating a total of 8 clothing editor stores, and the design and concept of each store is different according to the characteristics of each site. Cheongdam Ilma Store was opened in the process of developing the branding called ‘the ilma’ in full swing, so the identity of the space had to be expressed with great care.

Sappun Flagship Store / LABOTORY

Pilar Caballero — Mon, 07 Jan 2019 17:00:00 +0000

Sappun flagship store was opened on the Garosu-gil Road of Sinsa-dong where many prestigious companies’ brands are lined along the road.

Beauty in B.O.W / LABOTORY

Rayen Sagredo — Tue, 11 Dec 2018 20:00:00 +0000

“Beauty in B.O.W” is a women’s wellness editor shop to deliver healthy beauty for women who are keeping balance between work and life. This brand was launched as a Hyundai Department Store brand, and it is offering several product groups of M.D composition according to a wide range of categories related to women’s health and beauty matching certain standards in one place so that consumers can choose products according to their preference.

Caligari Brewing / LABOTORY

Rayen Sagredo — Thu, 06 Dec 2018 20:00:00 +0000

Background
Caligari Brewing is a handmade beer brand which has a large draft beer brewery in Songdo, Incheon.
We can already see Caligari Brewing on trendy alleys and streets such as in Seongsu-dong and Itaewon-dong .

Cafe Oriente / LABOTORY

Daniel Tapia — Tue, 19 Jun 2018 22:00:00 +0000

A space needs not only to deliver beautiful visuals but offer a unique emotional experience filled with nuance to visitors. There are numerous cafes these days, but we hope that Cafe Oriente would become a unique place that resonates with people rather than simply being a place to have coffee.

Seoul Coffee / LABOTORY

Daniel Tapia — Thu, 17 May 2018 00:00:00 +0000

Seoul Coffee aspires to create an atmosphere reminiscent of Seoul in the 1980’s and 1990’s. Rather than doing a complete re-enactment of those times using new items, the focus is on using items that had been preserved from the past. As such, the first site selected was in the Hanok Village in Ikseon-dong. The Mongwon-dong branch that forms a part of the franchise was selected for the elements that could be built upon to play up these aspects of conserving a classical style. But naturally, there were challenges in using/ conserving old items. Simply being old was not enough for an item to warrant its use. We needed several items that would give a classical feel even if they were new. Spots had to be designated where these items could be placed to create a concept and determine the overall layout.