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    <title>Office: External Reference Architects | ArchDaily</title>
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        <![CDATA[Plaza Mahou / External Reference Architects]]>
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      <pubDate>Sat, 02 May 2026 06:00:00 +0000</pubDate>
      <dc:creator>Valentina Díaz</dc:creator>
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        <![CDATA[Bar]]>
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        <![CDATA[<p>External Reference, led by Carmelo Zappulla, unveils its collaboration with Mahou San Miguel creating 'Plaza Mahou', the first and only brewery- branded space in Spain to produce beer inside a sports stadium. Located right in the emblematic Santiago Bernabéu stadium with exclusive direct views of the Real <a href="/tag/madrid">Madrid</a> pitch, this space of over 1,000 m2, including the restaurant and terrace, is expected to receive around 400,000 visits per year.</p>]]>
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        <![CDATA[WOW  Store/ External Reference Architects]]>
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      <pubDate>Sat, 18 Feb 2023 15:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
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        <![CDATA[Store]]>
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        <![CDATA[<p>Floor -1: Tech Garage. Welcomes visitors with a digital landscape, a humanized digital nature in which to immerse themselves in the latest technological advances for the consumer goods sector. The design project for this floor is based on the idea that technology is part of nature, and is connected to the human being and their activities. This is why the user immerses themselves in a landscape where digital and physical dimensions integrate to generate an unprecedented experience.</p>]]>
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        <![CDATA[Ham on Wheels  / External Reference Architects]]>
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      <pubDate>Tue, 05 May 2015 20:00:54 +0000</pubDate>
      <dc:creator>Karen Valenzuela</dc:creator>
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        <![CDATA[Refurbishment]]>
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        <![CDATA[<p>What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture?</p>]]>
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