The work of Marília Marz uses cities as its source of inspiration and research. She began the conversation on Betoneira by sharing her experience with the Ciência sem Fronteiras (Science Without Borders) program, through which she went to the US to study architecture and ended up falling in love with comics. The artist dove headfirst into the graphic universe at the University of Oregon, where cartoonist Joe Sacco also graduated. Marília Marz pointed out that university placement in the program was somewhat random; not everyone was able to attend their institution of choice. She ended up at a university that was not among her top choices, but which happens to be one of the few schools offering a minor in comics.

Episode 75 of Betoneira featured Otavio Zarvos, founder of the São Paulo-based real estate development firm Idea!Zarvos. In the interview, he spoke about his first project built in the Vila Madalena neighborhood, and how he attracted other investors, acquired surrounding properties, and began what would become one of the city's most prominent developers. His background in business administration helped him plan and run the numbers necessary for the venture to succeed.

The Arquitetura Bicha collective emerged during the pandemic, driven by an interest in reading materials on gender and sexuality in architecture. Its members began meeting weekly to debate and investigate the bibliography suggested by each of them. Books on queer theory, feminism, and architecture inspired the collective, which launched an Instagram profile to share their discussions.