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    <title>City: villefranche-de-lauragais | ArchDaily</title>
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        <![CDATA[Vanille Gymnasium / Raphaël Betillon et Guillaume Freyermuth Architects + CTV Architects]]>
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      <pubDate>Thu, 15 Mar 2018 02:00:00 +0000</pubDate>
      <dc:creator>Cristobal Rojas</dc:creator>
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        <![CDATA[gymnasium]]>
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        <![CDATA[<p>In a text which written in 2001 entitled The Default Aesthetic,Vanilla flavored beauty, the artist Etienne Cliquet, defines the bases of a new aesthetic appeared on the Internet of the relation between man and machine. It shows itself in the form of oldfashioned, simple interfaces, result of a collaboration man / computer in which the design is totally absent. Indeed, the established dialogue can be only pragmatic, the machine lacking any shape of sensibility.</p>]]>
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        <![CDATA[McDonald's Interiors in France / Patrick Norguet]]>
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      <pubDate>Tue, 03 Jan 2012 00:00:00 +0000</pubDate>
      <dc:creator>Kritiana Ross</dc:creator>
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        <![CDATA[Interior Design]]>
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        <![CDATA[<p> McDonald's has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald's returning to its founding myth: familial fast food. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone. A return therefore to McDo’s DNA with this new interior design that Patrick Norguet, literally and figuratively, matches with getting back to roots.</p>]]>
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