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    <title>City: seodaemun-gu | ArchDaily</title>
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        <![CDATA[Palo Verde Aesthetic (PV Aesthetic) / Studio GIMGEOSIL]]>
      </title>
      <link>https://www.archdaily.com/1032893/palo-verde-aesthetic-pv-aesthetic-studio-gimgeosil</link>
      <pubDate>Sat, 09 Aug 2025 17:00:00 +0000</pubDate>
      <dc:creator>Miwa Negoro</dc:creator>
      <category>
        <![CDATA[Interior Design]]>
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        <![CDATA[<p><em>A Sanctuary of Natural Elegance </em>– Palo Verde Aesthetic (PV Aesthetic) embodies the spirit of resilience and vitality, much like the Palo Verde tree, flourishing in lush greenery even amidst the arid desert landscape. Designed to be a sanctuary of tranquility and sophistication, the space seamlessly blends nature-inspired elements with thoughtful architectural gestures.</p>]]>
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        <![CDATA[Insoil Showroom / KKOL Studio]]>
      </title>
      <link>https://www.archdaily.com/1031933/insoil-showroom-kkol-studio</link>
      <pubDate>Sun, 13 Jul 2025 21:00:00 +0000</pubDate>
      <dc:creator>Valeria Silva</dc:creator>
      <category>
        <![CDATA[Detail]]>
      </category>
      <guid isPermaLink="false">https://www.archdaily.com/1031933/insoil-showroom-kkol-studio</guid>
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        <![CDATA[<p>In <em>The Interpretation of Dreams</em>, a book that offers insights into the relationship between dreams and the subconscious, Austrian psychologist Sigmund Freud discussed the concepts of "manifest dreams" and "latent dreams." Assuming the dreams we remember after we wake up are manifest dreams, the subconscious that acts as those dreams' original forms — or, in other words, our inner worlds — are latent dreams. Our true objects of desire always remain latent rather than being manifested. The space devoted to Insoil, a ceramics brand, passes through the domain of the latent. It visualizes invisible consciousnesses, such as the brand identity Insoil pursues or the desires of the two artists for a good life. "The trivial yet not insignificant," "The delicate yet firm," "The orderly yet not overly artificial," "The dim yet luminous,""The mundane yet unfamiliar."</p>]]>
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      <title>
        <![CDATA[Layered House / SMxL Architects]]>
      </title>
      <link>https://www.archdaily.com/1022941/layered-house-smxl-architects</link>
      <pubDate>Wed, 30 Oct 2024 02:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Houses]]>
      </category>
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        <![CDATA[<p>Located at the border between Yeonhui-dong in <a href="https://www.archdaily.com/tag/seodaemun-gu">Seodaemun-gu</a> and Namgajwa-dong, the Layered House sits along a relatively quiet and peaceful main road. The building's scale was determined by the widening of the road at a dead-end and the setback requirements due to sunlight restrictions from the north.</p>]]>
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      <title>
        <![CDATA[ARCHIVED MASS / AGIT STUDIO]]>
      </title>
      <link>https://www.archdaily.com/1013229/archived-mass-mixed-use-building-agit-studio</link>
      <pubDate>Thu, 15 Feb 2024 20:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Renovation]]>
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        <![CDATA[<p>This project was a renovation of a three-story mixed-use building. The first floor used to house an old hardware store, while the upper floors were residential. We renovated the first floor and basement into an art gallery and the upper floors into a single-family house. The site is in a quiet, old neighborhood full of similar buildings and was in between an old marketplace and a new art district for young artists. A handful of small art galleries were slowly emerging along the street of our site.</p>]]>
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        <![CDATA[HongT Lounge / DRAWING WORKS]]>
      </title>
      <link>https://www.archdaily.com/1011603/hongt-lounge-drawing-works</link>
      <pubDate>Fri, 29 Dec 2023 00:00:00 +0000</pubDate>
      <dc:creator>Valeria Silva</dc:creator>
      <category>
        <![CDATA[Cultural Interiors]]>
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        <![CDATA[<p>A transcendent space narrating the passage of time - The spatial design of the HongT Lounge began with our interpretation of the identity and narrative of the HongT brand from a transcendental perspective, hoping to return to nature. It is a venue where we instruct on investment techniques, with the belief that the worth of time is equivalent to the worth of money. Dealing with finances reveals the essence of human nature and behavior through the element of swiftness. Although people want to handle things quickly and get results, investing is about dealing with long periods of time. Therefore, the lounge conveys a sense of relaxation and comfort through the atmosphere of the space, not a sense of fast-paced time.</p>]]>
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        <![CDATA[JYA Home / JYA-RCHITECTS]]>
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      <link>https://www.archdaily.com/1006821/jya-home-jya-rchitects</link>
      <pubDate>Fri, 15 Sep 2023 01:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Adaptive reuse]]>
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      <description>
        <![CDATA[<p>When I started having my own office space in Seoul, South Korea, the first place I began residing was Sungin-dong of Dongdaemun-gu, then through Hapjung-dong and reached Ha Jung-dong of Mapo-gu, having to move everyone for four years. There were several reasons for the moves. I had to find a more affordable place, share the office space with others and needed a bigger space as more people joined. These are common challenges that a typical office experiences. Then, we considered acquiring a space where we could reside stably as we realized the realities of our rent becoming more expensive than the interest we pay to the bank due to the lowered interest rate.</p>]]>
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        <![CDATA[TAN Salon / oftn studio]]>
      </title>
      <link>https://www.archdaily.com/995804/tan-salon-oftn-studio</link>
      <pubDate>Sat, 04 Feb 2023 19:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Wellness Interiors]]>
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        <![CDATA[<p>Hairsalon TAN is located in Yeonnam-dong, Seoul, and consists of two floors, measuring 100 sqm. This space, which is not spacious on each floor, has a cozy feeling like a studio. Counter furniture was excluded to erase the existing commercial tendency, and all-in-one closet furniture was installed instead of a locker room.</p>]]>
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        <![CDATA[Vonzrr Café / Sherpa]]>
      </title>
      <link>https://www.archdaily.com/995808/vonzrr-cafe-sherpa</link>
      <pubDate>Thu, 02 Feb 2023 01:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Coffee Shop]]>
      </category>
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      <description>
        <![CDATA[<p>Starting point. sometimes, too much of a concept seems to give people discomfort. Vonzrr focuses on the essence of the cafe. We focus on essential cafe spaces to drink, rest, talk, and work.</p>]]>
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      <title>
        <![CDATA[Y2 Mixed Use Building / DAAL]]>
      </title>
      <link>https://www.archdaily.com/993333/y2-mixed-use-building-daal</link>
      <pubDate>Wed, 07 Dec 2022 18:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Apartments]]>
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        <![CDATA[<p>The changing residential landscape - Yeonhui-dong is a representative high-class residential area in Seoul. Currently, with the expansion of the commercial areas of Sinchon and Hongdae, lively commercial spaces are formed in calm residential areas, changing the existing atmosphere.  The Y2 building is in a residential area formed on a hill off the main road.  The area is an enclosed residential area surrounded by high walls and walls along the slope. However, the fact that the site is a corner of a slope was an advantage because the building could be recognized from the entrance of the alley.  It was decided that if the building is actively incorporated with elements that can serve as a good face, it can have charm and attention that will attract people from the alleys.</p>]]>
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      <title>
        <![CDATA[Wynyard / T-FP]]>
      </title>
      <link>https://www.archdaily.com/984573/wynyard-cafe-t-fp</link>
      <pubDate>Fri, 01 Jul 2022 01:00:00 +0000</pubDate>
      <dc:creator>Bianca Valentina Roșescu</dc:creator>
      <category>
        <![CDATA[Coffee Shop Interiors]]>
      </category>
      <guid isPermaLink="false">https://www.archdaily.com/984573/wynyard-cafe-t-fp</guid>
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        <![CDATA[<p>The identity of Wynyard was not clear because of various things — a Korean owner-chef who learned cooking in Switzerland and Australia, French modern dining expressing various genres freely, an old building in a quiet back alley of Yeonhui-dong, a town with a strong cultural and artistic background — were mixed and coexist. We, however, thought it could be attractive as itself, and designed the space and brand with the concept of 'ambiguity'.</p>]]>
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      <title>
        <![CDATA[thisisneverthat Office Building / FHHH FRIENDS]]>
      </title>
      <link>https://www.archdaily.com/944545/thisisneverthat-office-building-fhhh-friends</link>
      <pubDate>Mon, 06 Sep 2021 22:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Office buildings]]>
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      <description>
        <![CDATA[<p>This is a renovation project that changes a pre-existing residential structure into an office building for one of South Korea’s leading fashion brand, thisisneverthat. About 40% of all the walls has been stripped and rearranged to suit the needs of the new structure.</p>]]>
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        <![CDATA[Spacedog Cafe / COV Corp]]>
      </title>
      <link>https://www.archdaily.com/953408/spacedog-cafe-cov-corp</link>
      <pubDate>Fri, 18 Dec 2020 02:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Coffee Shop Interiors]]>
      </category>
      <guid isPermaLink="false">https://www.archdaily.com/953408/spacedog-cafe-cov-corp</guid>
      <description>
        <![CDATA[<p>SpaceDog, the space station that made an emergency landing in Yeonhui-dong. It consists of a movie theater, café, studio, and a rooftop terrace based on the theme of an "Emergency Landing on Earth." The movie theater is located on the basement floor, where you will first experience the cosmos. As you move upstairs to the first and second floors, the café will have you travel through space, passing by the iconic asteroid.</p>]]>
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        <![CDATA[Alley in the House / FHHH FRIENDS]]>
      </title>
      <link>https://www.archdaily.com/942498/alley-in-the-house-fhhh-friends</link>
      <pubDate>Mon, 29 Jun 2020 01:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Houses]]>
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      <guid isPermaLink="false">https://www.archdaily.com/942498/alley-in-the-house-fhhh-friends</guid>
      <description>
        <![CDATA[<p>A House for a family in old residential district in Seoul. ‘Yeonhui-ro 11 ma-gil’ is a major walking trail that cuts across an old residential district to the back mountain range of Yeon-hui-dong, Seoul. The numerous stairs that crisscross the alley street and the back mountain are also a part of “Yeonhui-ro 11 ma-gil” the approach scaling the stairs and facing the houses resembles the grand stairs of a hotel or the entrance to an ancient palace.</p>]]>
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        <![CDATA[GIZI_Art Base / BCHO Partners]]>
      </title>
      <link>https://www.archdaily.com/933358/gizi-art-base-bcho-partners</link>
      <pubDate>Sun, 09 Feb 2020 21:00:00 +0000</pubDate>
      <dc:creator>Hana Abdel</dc:creator>
      <category>
        <![CDATA[Gallery]]>
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      <guid isPermaLink="false">https://www.archdaily.com/933358/gizi-art-base-bcho-partners</guid>
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        <![CDATA[<p>The GIZI _Art Base is a single building tasked to house four different programs – a commercial space, a gallery, an office and a multi-family housing unit, each of which required a unique spatial definition appropriate to its needs and functions. While the ground floor commercial space demanded easy visual recognition and street access, the gallery, which on the other hand called for a more intimate and private setting for viewing and selling artwork, necessitated a more peripheral placement. The office space needed a calm atmosphere, and the individual residential units were asked to be both separately divided yet connected through a central courtyard. In order to accommodate the disparate and conflicting nature of these programs, each of the four was stacked vertically and unified into a singular mass.</p>]]>
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        <![CDATA[Malefemale House / aoa architects]]>
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      <link>https://www.archdaily.com/931152/malefemale-house-aoa-architects</link>
      <pubDate>Wed, 01 Jan 2020 06:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Houses]]>
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        <![CDATA[<p>As the traditional role between men and women become blurred in modern society, the privacy at home and the basic nature of spaces in the house is being changed. Even the privacy among family members that had been overlooked in the past patriarchal era with a large family is now the most basic thing to insure, especially among married couples. The economic independence of women through increased participation in society plays a role in this. As a result, the kitchen has turned into a café-like space with a large table out of its traditional function of producing the food. It is also a wine bar for the soon-to-be married couple to stop by after work.</p>]]>
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        <![CDATA[Mellower The Infinite Coffee  / NBDC]]>
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      <link>https://www.archdaily.com/926481/mellower-the-infinite-coffee-nbdc</link>
      <pubDate>Mon, 14 Oct 2019 23:00:00 +0000</pubDate>
      <dc:creator>Pilar Caballero</dc:creator>
      <category>
        <![CDATA[Coffee Shop]]>
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        <![CDATA[<p>Coffee &amp; Bakery Cafe Mellower the infinite was set up inside the fashion select shop Peer. Peer brings new inspiration to young customers, represented by Generation Y (after 1980) and Generation Z (after the mid-1990s). The fashion select shop is a collection of brands with different concepts and identities, representing a fashion content space where people can share diverse lifestyles.</p>]]>
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        <![CDATA[Hongje Community Center / Simplex Architecture]]>
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      <link>https://www.archdaily.com/925737/hongje-community-center-simplex-architecture</link>
      <pubDate>Tue, 01 Oct 2019 07:00:00 +0000</pubDate>
      <dc:creator>María Francisca González</dc:creator>
      <category>
        <![CDATA[Community center]]>
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        <![CDATA[<p>Hongje-dong has a relatively large elderly population. In front of the existing houses, the elderly used to sit on the benches and spend some time together. The newly planned Hongje Community Center was intended to serve as a community space for these seniors, as well as a public facility for the local residents.</p>]]>
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        <![CDATA[ArchiWorkshop Foundation / ArchiWorkshop]]>
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      <link>https://www.archdaily.com/911469/archiworkshop-foundation-archiworkshop</link>
      <pubDate>Thu, 14 Feb 2019 21:00:00 +0000</pubDate>
      <dc:creator>Andreas Luco</dc:creator>
      <category>
        <![CDATA[Residential]]>
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        <![CDATA[<p>The ArchiWorkshop foundation building was built on Yeonhui-ro, which is parallel to Ansan in Seoul. Most of the area is made up of type-1 residential districts, making it a quiet and comfortable residential area. With the recent acceleration in development of the Yeonnam-dong area, movements are also taking place in Yeonhui-dong is to reflect neighborhood-like atmospheres. Places made of neighborhood shops, rather than franchises, such as handicraft shops, craft coffee shops, craft beer shops, and Saruga markets (a local market brand) are creating Yeonhui-dong’s culture of high quality and originality.</p>]]>
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