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    <title>City: nonhyeon-dong | ArchDaily</title>
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        <![CDATA[Vixen Studios Headquarters Seoul / YKH Associates]]>
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      <link>https://www.archdaily.com/899726/vixen-studios-headquarters-seoul-ykh-associates</link>
      <pubDate>Fri, 10 Aug 2018 20:00:00 +0000</pubDate>
      <dc:creator>Rayen Sagredo</dc:creator>
      <category>
        <![CDATA[Institutional buildings]]>
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        <![CDATA[<p dir="ltr">One of the crucial design challenges for the new headquarters of Vixen Studios, located in the Gangnam district of Seoul, was to convey and represent Vixen Studios’ vision and philosophies.  Vixen studios has been growing as an internationally renowned advertising company, since its founding in 1988, by providing efficient and creative marketing insights. Accordingly, the owner wanted a new office space that would inspire creativity and maximize employee productivity.  Based on the owner’s need analysis, we came up with a very simple solution to accommodate multi-purpose activities, while achieving a high degree of building efficiency. We have chosen a simple box form and a used white-brick and the main material to clad the entire building - a form and a material that bring out a sense of ‘timelessness’.</p>]]>
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