The new Florense showroom is located in the city of Sao Paulo, at Alameda Gabriel Monteiro da Silva, which is the ultimate reference for High Décor in Brazil. The concept store was developed by Israeli designer Dror Benshetrit in the style of an oasis amid the most cosmopolitan city in the country. Benshetrit focused on implementing sustainable design features, which is most prominent in the group of four corten steel towers built outside. They are both sculptures and hanging gardens, which illustrates the potential for nature and architecture to coexisting in harmony.
This Florense flagship store covers a total of 920 m² throughout 4 floors, surrounded by rich vegetation, including foliage, fruit trees, herbs, and spices. The space is meant to resemble a home rather than a showroom, creating an inviting environment for visitors and clients. Designers Aldi Flosi and Estudio Manus made the decorative elements using natural elements and minerals to complement Benshetrit's aesthetic. Thus, the showroom acts as an ideal setting for Floresne to display its various lines of furniture, fixtures, and finishes.
|Designer ||Studio Dror |
|Photography ||Denilson Machado |
|Products Used ||Florense furniture and finishes |