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How to Custom Design with Pure + FreeForm | Pure + FreeForm
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How to Custom Design with Pure + FreeForm | Pure + FreeForm

  • Use

    Interior and Exterior cladding
  • Applications

    Facades, soffits, canopies, roofs, screen walls, column cover, interior walls, ceilings, hollow-metal doors, millwork, signage
  • Characteristics

    Lightweight, weather-resistant, rigid, flat (no oil canning), single skin, non-combustible, 100% recyclable, low maintenance, VOC free, Red List free, made from at least 20% recycled content
  • Format

    Sheet, panel
  • Colors

    Any Pure + FreeForm collection finish. Any custom finish
  • Sizes

    Width: 48" | Height: up to 177"
  • Certification

    Class A Fire Rating
  • Guarantee

    20-year Warranty

More about this product

Pure + FreeForm have always believed in the importance of creating project-specific, considered surfaces rather than working from predetermined finishes; even small details can offer context and meaning.

Available Customizable Collections:

When working on a project-driven finish, understanding the following is essential in creating relevant and site-specific material:

Custom Design Process with Pure + FreeForm

Is the color warm or cool? Is it monolithic or are there subtle highlights and accents of color? By using a multistep coating process, variations of colors, tones, and contrast are expected. Early variations of Deco Bronze show larger textures and darker tones until it’s signature golden bronze was achieved.

Custom Design Process with Pure + FreeForm

Pattern & Scale
Is the grain subtle or strong? Will it be used on a large surface or a broken up wall or ceiling panel? Does the pattern come from the surface texture or underlying design? Will this be observed on an intimate level or from a distance? How will the finish move from panel to panel? These variations of rust are richly colored, making a statement for Hennepin County Medical Center.

Custom Design Process with Pure + FreeForm

Gloss & Texture
Is the material meant to be more substantial (textured, diffuse) or dynamic (reflective, specular)? With our Specular Technology, Pure + FreeForm can achieve physical texturing which allows the surfaces to be much more interesting. Early versions of Emblem can be seen above, where the gloss, texture, and pattern changes.

Custom Design Process with Pure + FreeForm


Is the panel exterior or interior, horizontal or vertical? Judging the finishes in the right light source and orientation ensures the right match as natural/incandescent can greatly change the appearance of color. The NMAAHC Contemplation Court ceiling changes from green to black as the finish, Emerald Copper, moves away from the oculus.

Site-specific materials can have tremendous value to projects, allowing the location and context to be the starts of the project in addition to beautiful design.


  • Lightweight
  • Weather-resistant
  • Rigid, flat (no oil canning)
  • Single skin
  • Low maintenance


  • Customizable
  • 20-Year warranty
  • Non-combustible
  • Class A Fire Rating
  • 100% Recyclable
  • Resists UV degradation & corrosion
  • Resists chemical exposure
  • Sustainable

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