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How to Custom Design with Pure + FreeForm | Pure + FreeForm
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How to Custom Design with Pure + FreeForm | Pure + FreeForm

  • Use

    Interior and exterior cladding
  • Applications

    Facades, soffits, canopies, roofs, screen walls, column cover, interior walls, ceilings, hollow-metal doors, millwork, signage
  • Characteristics

    Lightweight, weather-resistant, rigid, flat (no oil canning), single skin, non-combustible, 100% recyclable, low maintenance, VOC free, Red List free, made from at least 20% recycled content
  • Format

    Sheet, panel
  • Colors

    Any Pure + FreeForm collection finish. Any custom finish
  • Sizes

    Width: 48" | Height: up to 177"
  • Certification

    Class A Fire Rating
  • Guarantee

    20-year Warranty

More about this product

Pure + FreeForm were founded on the belief that custom, site-specific design should be accessible to all projects. The Pure + FreeForm design process allows for both small batch and large-scale bespoke production with ease, unlike the traditional “system-centric” model of manufacturers that focus on systems before surfaces.

Pure + FreeForm offers each designer the opportunity to create a unique, site-specific finish for no additional fee. Pattern, color, gloss, texture, and scale are all subject to change or modification. Pure + FreeForm works closely with designers to see their vision become reality. Throughout the design process, they create physical samples for review and approval continuing to adjust the design until it meets specifications or design intent.

Pure + FreeForm offers different 4 levels of design and customization for finishes.

Pure + Freeform | Custom Design Options


  • Lightweight
  • Weather-resistant
  • Rigid, flat (no oil canning)
  • Single skin
  • Low maintenance


  • Customizable
  • 20-Year warranty
  • Non-combustible
  • Class A Fire Rating
  • 100% Recyclable
  • Resists UV degradation & corrosion
  • Resists chemical exposure
  • Sustainable

Pure + Freeform | Custom Design Options

Vintage Steel and Vintage Nickel, designed by Pure + FreeForm, 950 Tennessee by Handel Architects

Option 1: Select a Finish

With decades of design to reference, Pure + FreeForm's current collections reflect worldwide traditions by capturing a range of historically relevant colors, gloss levels and textures. Select a finish from a current collection and specify it as-is, ready to use. When time is of the essence, these pre-designed finishes, allow for shorter lead times.

Available Collections:

Pure + Freeform | Custom Design Options

Riverside, redesigned woodgrain for 2 Waterline Square with KPF & Yabu Pushelberg

Option 2: Redesign a Finish

Is one of the standard finishes too dark? Maybe too reflective? Maybe you want to remove or add texture? Take any existing finish from a current collection as a base and modify it, based on the needs of your site and materials to nearly any specification. Every finish you see is fully customizable.

Pure + Freeform | Custom Design Options

Nomad Steel, matched to corten for Moxy Chelsea with Stonehill Taylor

Option 3: Match or Compliment a Material

Have a piece of terra cotta, stone, or a manuscript at your desk you love, but can’t use? Send Pure + FreeForm a physical sample of any material, even non-metals, to be matched for color, gloss, texture, pattern, or design.

Pure + Freeform | Custom Design Options

Deco Bronze, designed in collaboration with ZGF for Canopy Portland

Option 4: Design a Finish

Design a bespoke finish from scratch to match almost any specifications. Pure + FreeForm can also create one of a kind, custom art pieces with a focus on graphics, geometry, and scale to match almost any specifications.

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