Case Study: Restrooms at Summerfest Grounds | Bradley Corporation USA

Summerfest is a summer music celebration situated along the shorelines of Lake Michigan. Each year, Summerfest gathers the industry’s hottest stars and emerging talent along with approximately 900,000 people from Milwaukee and worldwide.

Challenge

In 2011 and 2012, the Summerfest grounds underwent a $34 million facility renovation encompassing 24 acres with 2 music venues, VIP decks, food restaurants, an entrance gate and plaza, public and private restrooms, and several parking lots. As the architectural team set out to accommodate growing crowds, improve traffic flow and enhance the user experience, they agreed the restrooms deserved top billing.

Solution

The architectural team furnished restrooms throughout the Summerfest grounds with a variety of Bradley washroom fixtures, such as Multi-Founts, OmniDecks, Bradmar 100% Recycled Plastic Partitions and stainless steel washroom accessories. However, Bradley’s Verge® Wash Basin stood out as a one-of-a-kind modern design element with distinctive cachet.

Beyond aesthetics, the durability and low-maintenance features of Verge make it an ideal choice for this high-traffic venue, which must endure frequent usage, vandalism attempts and frequent cleanings.

In all, the architectural team specified 24 Verge units in several men’s and women’s restrooms near festival entrances and music pavilions. These restrooms feature several banks of Verge stations in one of two earthy colors, Black Sea or Cabo.