Lacquered ALVIC Finishes in Luxury Serrano Store | ALVIC

ALVIC is a Spanish company with a global presence and a leading manufacturer and distributor of panels and furniture components for the furniture and interior design industry.

ALVIC supplied decorative panels for the interior design of a new boutique for Lladró in the exclusive Salamanca district of Madrid. The store, designed by architect Héctor Ruiz Velázquez, is conceived as a retail environment that highlights the craftsmanship and visual identity of the brand.

The project focuses on creating a controlled spatial setting where materials, lighting, and display systems support the presentation of delicate porcelain pieces.

In this boutique, the design integrates Syncron Spatt 01 surfaces across shelving and wall elements, establishing a consistent material language throughout the space. The textured finish contributes depth and visual contrast while maintaining a restrained aesthetic appropriate for a retail environment centered on collectible objects.

Metallic supports with a gold finish complement the material palette, reinforcing the perception of precision and material quality without competing with the products on display.

The concept of the boutique is based on creating a balanced relationship between architecture and product presentation. Carefully selected finishes define the interior atmosphere, allowing the display elements to frame the collection and guide the visitor’s experience through the space. The result is a retail environment that supports both functional performance and visual clarity, aligning with the brand’s identity and operational requirements.

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