The course that Vincent Van Duysen has covered since 1990 shows a great consistency and a coherent design vision. From the start, he has focused on making a profile for himself with the design of a number of retail projects. This focus was no coincidence. Van Duysen has said on many occasions that if he had not had the opportunity to study architecture he would undoubtedly have pursued a career in fashion. It is therefore unsurprising that after his studies in Sint Lucas Gent he moved to Milan, a city renowned as one of the world capitals of design and fashion. In Milan he became convinced that a designer should not only express a concept as clearly as possible, he should also pay attention to every significant detail.