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    <title>Author: Luciana Florenzano | ArchDaily</title>
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        <![CDATA[How can writing change architecture?]]>
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      <link>https://www.archdaily.com/1136150/how-can-writing-change-architecture</link>
      <pubDate>Mon, 06 Jul 2026 22:58:00 +0000</pubDate>
      <dc:creator>Luciana Florenzano</dc:creator>
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        <![CDATA[<p>They say that it doesn’t matter what happens, but how you see it. They also say that literature does not reproduce reality, but rather creates another. It all starts with an idea. Just an idea. Image and imagination go hand in hand, meaning they constitute the mechanism of human perception, thought, language, and memory. And in essence, architecture is nothing more than organizing ideas. The question is: how do we organize these ideas? Or rather, how do you see things? Is there really perception without social and cultural context? The short answer is no. The long answer involves interpretive anthropology, a bit of theory, and a great deal of criticism.</p>]]>
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