Michael Beneville opened his studio in the Flatiron district of New York City a decade ago. The renovated two-floor office has 20-foot-high ceilings, custom furniture, and a wall of arched windows that look out onto 19th Street. Beneville and his team haven’t been inside the studio together on a regular basis for months—at least not physically. The employees of the small creative studio, known for its design work on immersive experiences like Las Vegas’s mega–entertainment complex AREA15, are scattered across the country due to the pandemic, but they regularly gather in a virtual replica of the studio for meetings, sitting around a digital table, their avatars carrying digital cups of coffee.
