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Flavia Ranieri

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How To Design for Senior Citizens

The population’s aging phenomenon is occurring worldwide. We say phenomenon because all population pyramids are reversing, which means birth rates are steadily decreasing over the years, and at the same time, life expectancy has been increasing. Thus, the elderly population is growing at a faster rate than children.

According to IBGE (Brazilian Institute of Geography and Statistics), in 2017 there were more than 30 million people over the age of 60 in Brazil (14.6% of the population). To understand this growing demographic, let's take a look at other countries' statistics. Mexico's total population is about 28 million, the size of Australia's and New Zealand's combined population. We are talking about a demographic the size of a country.