In a past life, I completed a master's degree in semiotics, where I learned to pay attention to the words we choose. For example, open any book on Brazilian architecture and you will find subtitles that help organize our built environment chronologically: Indigenous Architecture, Colonial Brazilian Architecture, Imperial Brazilian Architecture, Brazilian Modern Architecture, Contemporary Architecture in Brazil. Notice the subtle difference: the word *Brazil*, which names this land, appears in every post-colonial period, but is absent from the one representing the original way of building in this place. 

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