Eirini Ilia

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Pop Culture Meets Universal Design in the Barbie x HEWI Collection

 | Sponsored Content

Barbie™ has stepped out of the Dreamhouse and into the bathroom for this first-of-its-kind collaboration. Mattel and German architectural fittings specialist HEWI have unveiled the Barbie x HEWI collection – a design-driven range of bathroom products that merges pop culture with universal design principles. Launched in 2025, the collection reimagines HEWI's iconic 477/801 series through Barbie's unmistakable aesthetic, pairing inclusive accessibility with playful yet functional design. With around 40 products, from grab rails and shower seats to LED mirrors and towel holders, the range is set to make a splash in spaces from boutique hotels to maternity wards, children's bathrooms, and private residences.

Form, Function, and a Splash of Pink: Inside the Barbie x HEWI Collection

 | Sponsored Content

Barbie™ and HEWI have joined forces to launch a bold sanitary collection that marries timeless Bauhaus design with Barbie's unmistakable pink-hued world. Presented in 2025, the Barbie x HEWI line spans nearly 40 bathroom products, from towel holders to folding support rails, and is designed to be both functional and inclusive. With a focus on individuality and accessibility, the collaboration reimagines the bathroom as a space where design meets diversity, whether installed in boutique hotels, private homes, or healthcare facilities. Rooted in HEWI's German design legacy and Barbie's global cultural influence, the series invites users to experience 'Design with Unlimited Possibilities.'