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Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel

Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design+ 33

  • Architects Of Record:D.P.J. & Partners, Ltd
  • Studio Manager:Julie PARMENTIER
  • Facades Architect:Florence RABIET
  • Project Architects:Paul-Antoine BARBE, Joan CARAYON
  • Landscape:Isabelle GUILLAUIC
  • Interns:Emma GONZALEZ
  • Computer Generated Images:Ivan CATTIN-MARTEL, Sabrina LETOURNEUR, Ala RAASSA
  • 3 D Modelling:Joan CARAYON, Mathieu LETINTURIER
  • Interior Art Director:Filippo FRANCESCANGELI
  • Interior Design Project:Chiara CAPPI, Yasmina DEEK, Michela PECORARO, Clio ZANCANELLA
  • Interior Design Execution:Clio ZANCANELLA
  • Interior Computer Generated Images:Chiara CAPPI, Yasmina DEEK, Michela PECORARO, Clio ZANCANELLA
  • 3 D Modelling Interiors:Chiara CAPPI, Yasmina DEEK, Michela PECORARO, Clio ZANCANELLA
  • Pilot Study Engineering:TESS
  • Construction Engineering Consultant:LOCAL
  • Lighting Design Company:8’18’’
  • City:Gangnam-gu
  • Country:South Korea
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© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

Text description provided by the architects. In Seoul, an imposing and precious glass encasing preserves and yet reveals extraordinary treasures of fine craftsmanship: the new Dolce&Gabbana boutique at Cheongdam-dong, in the Gangnam District, is an architectural ode to the encounter between love for tradition and ceaseless innovation.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

Dolce&Gabbana inaugurates an important flagship store choosing the unmistakable signature of Jean Nouvel, with whom Domenico Dolce and Stefano Gabbana had already cooperated on the occasion of an exhibition staged at Palazzo della Ragione in Milan in 2009.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externally by the evanescence of its volumes, which redesign the district’s profile.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

A cylinder of extra-clear glass, set between four corner pillars made of black granite, offers the city an overall view of the Dolce&Gabbana Collections preserved within it, thanks to the large convex glass facades on two sides of the building. The light transparency of the glass and the intense black, a symbol of absolute elegance, chase each other in a game of mutual references that moves from the outside into the heart of the store.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

Surprising and attractive, the interior of the boutique develops on a single large spiral ramp, clad in mosaic Nero Marquina marble, which seamlessly connects the different floors, thus offering a special and unique visiting experience. The visitor is invited to be carried upwards by this vortex to discover the Dolce&Gabbana Collections, which are enhanced, floor by floor, by a captivating lighting system.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

The interior design is minimalist and dominated by the use of black in its countless shades and finishes: glossy black glass, gray concrete and black anodized aluminium interact with the warm and refined nuances of mango wood, thus recreating a welcoming and sophisticated environment, suitable to host Dolce&Gabbana creations. The main display system, which extends over the entire spiral ramp, is obtained by the use of a succession of modular elements to which shelves and rods are affixed at different heights: the result is an evocative swirl of objects that appear to float following the direction of the spiral slab. Corners and loggias created inside the black granite volumes offer additional spaces for displaying products and intimate dressing areas.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

The experience continues on the terrace: the lounge welcomes guests in an environment with a strong contemporary feel, surmounted by a large semi-circular canopy, the ideal completion of the spiral ramp that dominates the entire building. The furnishings, the elegant black metal seats and the sinuous granite bar counter contribute to making the space the ultimate destination for unforgettable moments of conviviality and relaxation.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

The boutique hosts the Ready to Wear, Accessories, Fine Jewellery and Watches Collection for Women and Man and the Made to Measure service by Dolce&Gabbana Sartoria.

© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

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Cite: "Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel" 22 Feb 2021. ArchDaily. Accessed . <https://www.archdaily.com/957302/dolce-and-gabbana-store-seoul-ateliers-jean-nouvel> ISSN 0719-8884
© Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design

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