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DESCENTE BLANC Beijing / Schemata Architects + Jo Nagasaka

DESCENTE BLANC Beijing / Schemata Architects + Jo Nagasaka

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Chaoyang Qu, China
  • Architect In Charge:Jo Nagasaka, Schemata Architects
  • Design Team:Yasunori Nakano
  • Construction:北京安鼎建设有限公司
  • Collaboration:village (graphic)
  • City:Chaoyang Qu
  • Country:China
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© CreatAR Images

Text description provided by the architects. DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290㎡, exceptionally large for a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo.

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© CreatAR Images
Plan
Plan
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© CreatAR Images

We redesigned a process in which "a staff member goes to pick up products from stock and deliver them to a customer," installed a vertically movable hanger rack system to facilitate the process and create a store space that keeps changing from day to day.

© CreatAR Images
© CreatAR Images

Until now, hanger racks alone did not provide enough storage and stock spaces enclosed with walls were necessary. In this case, we eliminated fixed storage spaces by incorporating a motorized movable storage system with sufficient storage capacity. In this way, the stock was literally integrated into the store and became something to be displayed.

© CreatAR Images
© CreatAR Images
Section
Section
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© CreatAR Images

In addition, since the scale of the store is the largest among all DESCENTE BLANC stores, we carefully studied how products will look when a considerable number of vertically movable hanger racks come together, and took advantage of the large frontage and depth of the space to place the vertically movable hanger rack system in such a way that products look attractive when seen from the plaza in front of the store.

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© CreatAR Images

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Project location

Address:19 Sanlitun Rd, Chaoyang Qu, Beijing Shi, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "DESCENTE BLANC Beijing / Schemata Architects + Jo Nagasaka" 15 Jan 2021. ArchDaily. Accessed . <https://www.archdaily.com/954934/descente-blanc-beijing-schemata-architects-plus-jo-nagasaka> ISSN 0719-8884

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