We are currently in Beta version and updating this search on a regular basis. We’d love to hear your feedback here.

Amazon Blink Studio / Ultraconfidentiel Design

Amazon Blink Studio / Ultraconfidentiel Design

© Kapil Kamra© Kapil Kamra© Kapil Kamra© Kapil Kamra+ 15

  • Designer:Ultraconfidentiel Design
  • Design Team:Valentin Blanchard, Chloe Emeriau, Lucille Frizzi, Fanny Dreyer, Sanjeev Kumar Gupta, Jaideep Harpalani, Pierre-Arnaud Cassin
  • Client:Amazon
  • City:New Delhi
  • Country:India
More SpecsLess Specs
© Kapil Kamra
© Kapil Kamra

Text description provided by the architects. Ultraconfidentiel Designhas designed the fashion studio for Amazon BLINK, located in New Delhi, India. Amazon BLINK – Fashion Studio was a very unique project; earlier harboring New York and London, Amazon gave us the opportunity to conceptualize the first of its kind Amazon Fashion Studio in India.

© Kapil Kamra
© Kapil Kamra

Designed to boost creativity and interactions between all generations of fashion designers, BLINK studio’s energy is fully enhanced thought open spaces and collaborative areas. The subtle blend of modern designs and revisited Indian traditions inhabits this studio and gives its uniqueness. All along the place, details have been thought by Ultraconfidentiel’s Design team to tell a story and depict not only fashion but also the essence of India.

© Kapil Kamra
© Kapil Kamra

For this studio, one of the requirements was to bring some Indian touches though the space to create its identity; for instance, we decided to focus on phone booths to show the cultural diversity of India though fabrics specific to different regions. The use of modern version of Mughal Jaalis specially invented and customized for this project, and faded-red color micro-concrete flooring to remind the sandstone used in architecture through the Indian sub-continent.

© Kapil Kamra
© Kapil Kamra

The design expectations were set high. It was a challenging project given by its nature and also the fact that it was our first assignment for a Fashion Studio. A lot of technical aspects were involved which made the project more enticing. This Studio spans across 44,000 Sq. Ft. in Vipul Agora, Gurgaon and has over 14 on-Body bays, a merchandise co- ordination area, complete with production room, editorial bay, a large office space and operations area.

© Kapil Kamra
© Kapil Kamra

The premise can also un-fold itself for large gathering and corporate meets. The rustic and industrial look with subtle glimpse of Indian fashion, textile and elements completes the individuality of fashion and creates its own unique style.

© Kapil Kamra
© Kapil Kamra

Project gallery

See allShow less

Project location

Address:New Delhi, Delhi, India

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Amazon Blink Studio / Ultraconfidentiel Design" 09 Jan 2021. ArchDaily. Accessed . <https://www.archdaily.com/954228/amazon-blink-studio-ultraconfidentiel-design> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.