Stefano Boeri, together with a team of consultants, has created the architectural and communicative concept behind the anti-Covid-19 vaccination campaign. Under the slogan "With a flower, Italy comes back to life", the approved proposal, requested by the Italian Special Commissioner for the Covid-19 emergency Domenico Arcuri, includes the campaign logo, the temporary pavilions, and mobile information totem in public spaces. "With the image of a springtime flower, we wanted to create an architecture that would convey a symbol of serenity and regeneration. Getting vaccinated will be an act of civic responsibility, love for others, and the rediscovery of life. If this virus has locked us up in hospitals and homes, the vaccine will bring us back into contact with life and the nature that surrounds us", explains Stefano Boeri. The integrated proposal presented by the Italian architect, in collaboration with a team of consultants for the Anti-Covid-19 Vaccination Campaign encompasses three elements. In fact, the creative task has generated the campaign logo in its various forms; the design for the temporary pavilions to be used for administrating the vaccine in the main Italian squares, and a mobile information totem to be set up in public places.
View moreView full description