J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles. Various Associates conceived J1M5 boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry. Movable StructureChangeable SpaceThe design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that's as movable and flexible as suitcase, so that the overall layout can be adjusted at any time. Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects. The four display cabinets at the entrance can be flexibly arranged, combined and connected. Mirrors at the end of space make customers feel like they're standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.
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