JO&JOE Paris Gentilly is the second JO&JOE open house from PENSON’s portfolio and is the world’s first BBCA low-carbon hotel. PENSON created the seven-floor, 485-bed hotel as a hybrid – it meets somewhere between an open house, a hotel, and a hostel. This model is unlike anything the sector has seen to date. In September 2020, JO&JOE Paris Gentilly was awarded the Best Hotel & Tourism Resort at the 2020 MIPIM Awards - specifically for its Open House design and Street Art concept envisioned by PENSON. The JO&JOE brand was co-created by PENSON and Accor Group in 2016 to disrupt the economy hospitality model. PENSON created a physical and branded experience for JO&JOE to offer a fresh take on the interior design, atmosphere, dining, service, and customer experience. A SOCIAL HUB Being a stone’s throw from Paris’ major attractions and with beds from €25 a night, PENSON wanted to create a hub away from the centre of the city. A place where guests and locals could relax, eat good food from a seasonal menu, sink some serious drinks, meet new people, party, and plan new experiences – all on a budget.
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