“We were recruited by Maida Smiles to deliver a unique and memorable design concept for their high street premises in Maida Vale,” he said. “It needed to be visually engaging while promoting the personality of the clinic,” he said. “This required a progressive and sophisticated design concept in keeping with the advanced cosmetic dentistry and facial aesthetics work which takes place there. “The design inspiration is based around our interpretation of ceramic dental implants which are commonly used in restorative dentistry. This took the form of more than 500 hand-crafted ceramic discs which cover the walls in ahoneycomb-style cluster, providing a modern, clean and clinical edge. The design also features a hidden curvilinear door leading to the main clinical area which effectively disappears when shut blending back into the wall.
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