ARCHIEE has created a specific design code for the brand HANSCOOL. At present, two boutiques have launched variations of this concept for their retail spaces. Both boutiques have different declinations at their retail core, one square and the other circular. This concept is meant to be adaptable to a series of boutiques for this new fashion brand based in China. Originally a fabric supplier for global fashion companies, HANSCOOL decided to launch its own fashion line. The brand not only distinguishes itself by producing and using high quality fabrics, but also by its ability to rethink details, such as new stitching techniques for its new brand, modernized some of its fabrications. Their expertise is the key element that inspired ARCHIEE’s design for the space. In order to express the brand’s identity visually, ARCHIEE reinterpreted woven fabric architecturally by creating a variation of wooden panels. One of the panels has woven strips of supple veneer around wooden poles, highlighting the grid elements resembling an enlarged piece of woven fabric. All of the panels are created with variations of wood, a material that was chosen to evoke Asian traditional architecture. A rich pallet composition emerges with several textures, tones, and finishes such as a traditional Japanese finish technique.
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