NIO House Chongqing is a car showroom and members’ facility for the Chinese electric car manufacturer. Taking advantage of the dramatic views from its location in the shopping centre of Chongqing’s new Raffles City complex, the two-storey showroom is organised around a feature staircase that takes inspiration from the city of Chongqing. The Chinese market for electric cars is the largest in the world; in 2019, sales of electric cars in China even outstripped sales in all other countries combined. Founded in 2014, NIO is a promising manufacturing startup that is widely regarded as China’s answer to Tesla, making it an important player in the Chinese electric car boom. The NIO concept is heavily focused on optimistic thinking (their name in Chinese means “blue sky coming”) and on innovation, which permeates all aspects of their brand. This includes their showrooms, which reimagine the experience of car ownership with a members’ area in each “NIO House” that offers a café, meeting rooms, a library, a children’s play area known as the “joy camp”, and a “forum” space for events and exhibitions.
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