Dacor House / B&A Design Communication

Dacor House / B&A Design Communication

© Seunghoon Yum© Seunghoon Yum© Seunghoon Yum© Seunghoon Yum+ 26

Gangnam-gu, South Korea
  • Architect In Charge:Daeyoung Bae, Jaehong Jeon
  • Design Team:Myungki Kwon, Heekyung Park
  • Client:Samsung Electronics
  • Engineering:Dooyang Architecture
  • Landscape:The Sup
  • City:Gangnam-gu
  • Country:South Korea
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© Seunghoon Yum
© Seunghoon Yum

"Not a showroom, it is a real house." 

DACOR HOUSE is a showroom for a brand DACOR, but we intended to build a real house. From the first till the end of the project, we stick to this concept. Considering the word - 'showroom' may put a limitation on our design, we do not want to design a typical showroom where products are merely shown.

© Seunghoon Yum
© Seunghoon Yum
Plan
Plan
© Seunghoon Yum
© Seunghoon Yum

Therefore, we considered it would not be achievable in a typical showroom. In this spirit, this project aims to create a representative space that shows the Dacors' brand value, which is beyond promoting the brand and introducing products.If designing given space with an extended concept rather than just a showroom concept, we solidly believe that diverse energy could be derived from that space. Besides, this energy will consistently have a significant influence on the brand.

© Seunghoon Yum
© Seunghoon Yum
Section
Section
© Seunghoon Yum
© Seunghoon Yum

'Real House' - we are not designing a space aims to show, but to look forward to creating a 'real house' to contain the authenticity of the Dacor. Furthermore, we hope that Dacors' authentic value will be perceived, spoken by people and continue to make positive impacts.

© Seunghoon Yum
© Seunghoon Yum

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Project location

Address:237 Yeongdong-daero, Daechi-dong, Gangnam-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Dacor House / B&A Design Communication" 12 Aug 2020. ArchDaily. Accessed . <https://www.archdaily.com/945465/dacor-house-b-and-a-design-communication> ISSN 0719-8884

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