As architecture is increasingly reliant on renderings to convey its message and depict the unbuilt, many practices turn to seasoned 3D artists to help them portray their designs in the most favourable light; thus they externalize visualizations to a handful of firms. The work of visualization studios is often of great importance, as they create the imagery that seduces the general public, juries, stakeholders and investors, conveying to them the inherent qualities of the design, by translating drawings into a convincing narrative. They reshape the layers of thought and meaning embedded in plans, sections, 3d models and diagrams into a compelling story, legible and comprehensible across disciplines and professions. What sets apart the work of these firms from other professionals with excellent technical skills and software knowledge is the creative thinking behind their imagery and the added value they can provide to the design.
View moreView full description