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During the first stages of architecture design architects must find the best way to convey their ideas to their clients so that despite having no technical knowledge, they can fully grasp the concepts. Therefore, professionals often rely on a certain tool or set of tools to represent what they have initially idealized, either through two-dimensional drawings, physical models, or perspective images. The latter seems to be the easiest for laypeople to comprehend, so architects have constantly sought to incorporate a set of new artistic approaches with the support of technological resources. However, if we look back at the past ten years at least, we will certainly notice that the boom caused by the development of software and rendering programs has led, or even “seduced", professionals to create hyperrealistic images, capable of confusing what’s real and unreal, triggered by the marketing effort to sell the architectural concept to their clients. View more View full description
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