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Buildings show normally slow responses to current social issues. However, in the case of the Coronavirus, dynamic media facades have started to send messages of empathy to the citizens of Wuhan. At first, the Chinese government used screens covering complete buildings to create powerful images of hope and solidarity. Later, some countries like the United Arab Emirates joined this effort while a majority of countries has not followed so far.  Often media facades have emerged worldwide as striking tools for branding in the nighttime. Ornaments meet high-tech when software-adjustable pixel alter the image of facades and start to tell stories. Corporate headquarters or cultural institutions have selected this approach to underline their uniqueness with an individual story. But in China, the government can also determine the content of connected media facades. They made use of it for important national events like the 70th anniversary of the People's Republic of China. During the traditional Lantern Festival, China has illuminated skyscrapers, bridges and towers in several cities to pay tributes to the death in the Coronavirus. The red color drew a clear link to the national flag. Slogans like "Stay Strong Wuhan, Stay Strong China" sent messages of support to the people affected by the Coronavirus. Although not many people may have seen the animations on site due to the isolation restrictions, the TV channels broadcasted the impressive aerial photos and videos to the nation. In this way the media facades in China have transcended the role of branding and highlighting individuality, because they sent messages from connected buildings and addressed the community with its current social challenges. However, with the growing awareness of sustainability and light pollution, the media facades need to take off environmental issues in order to avoid a negative connotation.  View more View full description
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