Aedas was commissioned by the Kingboard Group to design a multi-functional commercial complex at Kingboard Culture Plaza, a key nod and starting point of the central axis of Shanghai Hongqiao Business Zone, a future CBD at the heart of Yangtzi River Delta. Anchored at the Fifth Avenue of Hongqiao, the site pride itself for its prime location, transportation network and waterfront scenery. Design OverviewThe design is a grand “Gate” in a staid yet dynamic form responding to the brief of a prestigious commercial complex. Panoramic view over the entire Hongqiao District is secured from the sky business centre and roof garden. Tapping advantages of the river views, the outdoor exhibition space, sunken dining plaza and a riverside promenade are set to maximize public engagement in the complex as a leisure destination and activate commercial value of surrounding areas.
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