The Master Plan imagined by Snøhetta aims to transform Ford's Research & Engineering center in southeast Michigan. After a process that lasted 2 years, the architecture firm established a project that highlights the Dearborn campus as “Ford’s global epicenter”, ensuring an innovative and vibrant workplace for people. Snøhetta, currently working on a number of international projects, created in this venture new configurations for the workspaces and centers of excellence where talent can thrive. As Ford aims to lead the industry in future-facing mobility solutions, the proposed master plan comes to enhance this status, “through empowered workplaces, productive landscapes, smart technology, and versatile mobility systems”. With this new project, employees will be grouped in one area, “state-of-the-art research and production space”, in order to enhance communication and collaborative opportunities. Productivity can, therefore, become much more efficient. In fact, the framework of the master plan emerged as a direct response to the needs of Ford employees as well as the neighboring communities. The project becomes a commitment between the company and its workers, “creating a people-first workplace”.
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