Millennials are China’s most affluent demographic. They are young, wealthy and lifestyle-oriented. Yet they also long to experience nature and to live a sophisticated, artistic lifestyle that transports them away from the world of the fast-paced mega city. So the new sales centre for real estate developer CIFI in Chongqing is more than just an elegant sales space for new-build apartments – it is a symbol of customer desires and an important communication tool for CIFI. The iconic building represents a living concept in harmony with nature and with a sense of gracious spaciousness. Which is why the sales centre is more than just a sales machine; it invites interested parties to enjoy a relaxing and informative visit. Once the real estate sales phase is over, the building can be repurposed as a restaurant or club house.
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