Dutch design practice MVRDV has reopened their 2016 project Crystal Houses with a new tenant and façade. Located on the high-end shopping street PC Hooftstraat, Crystal Houses initially hosted a temporary store for Chanel. The project’s jewel-like façade was proposed as a way for Amsterdam to be home to distinctive, upmarket flagship stores without compromising the city’s historical character. Now the project has been renovated and re-opened for French luxury brand Hermès. As MVRDV stated, Crystal Houses was envisioned as a recreation of the traditional houses that make up PC Hooftstraat, with a dramatic twist: the usual brick façade is replaced by a glass replica, which dissolves into the traditional terracotta bricks on the upper level. The project was created for Amsterdam-based retail real-estate company Warenar.
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